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Posts Tagged ‘site speed’
Site Speed Report Now Available In Google Analytics
John Vantine | May 6th, 2011
On Wednesday, May 4th, Google rolled out a new Analytics feature: Site Speed reporting. If you’re an Analytics nerd/data junkie like myself, this is exciting news. Back in 2010 (on April 9th, to be specific) Google announced what many of us had already suspected – that site speed is a factor in their algorithm, and can have a direct affect on your rankings. From that point on, more and more webmasters started to take load time seriously. The weight of page speed (as a signal) in the overall scheme of things was ripe for debate. Some SEOs seemed to feel that it wasn’t very significant, but this was mostly speculation. Regardless, it was established that it was something that people needed to pay attention to. Now that Google has implemented speed reporting directly into Analytics… Well, it’s pretty clear that everyone should be paying attention. Webmasters can use the Site Speed report to measure load times across their sites. So how is this useful? Well, beyond the obvious benefit of having this useful data conveniently available in your analytics account, you can now view it in the context of other analytics data. A few ideas: View load time by page type Compare load time by geographic location Compare load time by ISP Compare load time by browser/operating system Compare load times of different mobile devices Compare load time of users that have logged in vs those that have not logged in View load time of your top pages – especially Continue reading…
Tags: google analytics, google analytics beta, gtmetrix, page speed, site performance, site speed
Posted in Analytics, Google | No Comments
Page Speed Now Officially One Of Google’s Ranking Factors
John Vantine | April 9th, 2010
According to Google’s Webmaster Central Blog, site speed is now officially one of the signals in their search algorithms. Site speed is one of roughly 200 ranking factors that Google takes into consideration when looking at a site. While they’ve never come out and announced each and every factor, a well-versed SEO can make an educated guess at what many of them are. If you’ve been paying attention to the SEO blogosphere, you most likely knew that this was coming. Bloggers have been talking about it since last year, and Google reps alluded to it many times at SMX West. In 2009, Google released Page Speed, an open-source firebug addon that assists webmasters in improving their site’s speed. Many SEOs and webmasters realized that Google was making a statement by releasing this tool… They obviously wanted us to start thinking about the speed of our sites. The Page Speed addon will analyze a web page for you, and give you a list of optimization tips. All issues that are identified by the tool come with suggestions in order to improve/fix them. Here’s what the Page Speed report looks like: Firebug (a free Firefox plugin) is required in order to use the Page Speed plugin. A page speed report has also been available in Webmaster Tools (in Labs, “Site performance”) since late last year. This report provides you with a summary of your site’s speed over the past year, and will give you an idea of how your site ranks in Continue reading…
Tags: Google, load time, page speed, search algorithms, search signals, site speed, yslow
Posted in Google, Internet News, SEO | 4 Comments
