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Posts Tagged ‘seomoz’
Wpromote Sponsor’s US Olympic Hopeful Forrest Gay
Mike Stone | October 5th, 2007
Wpromote is sponsoring 2008 Olympic Sailing hopeful, Forrest Gay. Forrest is in the process of competing at the 2007 Olympic Trials in the Finn class. The Finn Olympic trials are currently taking place at the Newport Harbor Yacht Club in Balboa California. With 41 boats, the Finn Class will be the largest fleet at the Trials. Forrest recently placed 8th at the Finn North American Championship that took place September 21-23rd at the Coyote Point Yacht club. Forrest of course is favored to win at the Olympic trials, at least by the odds makers at Wpromote. How could he not with this sleek looking boat? For the past year Forrest has been dedicating himself to chasing down his Olympic dream and has the full support and admiration of everyone here at Wpromote. Way to go Forrest! We are pulling for you. Save this Post!
eBay’s Interesting Trademark Bidding
Mike Mothner | August 21st, 2007
I came across something today that I found intriguing; eBay, obviously a huge advertiser on Google AdWords, is bidding on the keyword “ebay”. That alone is not strange; most every advertiser with a known brand choose to bid on their name, even though they are most likely tops in the organic (free) search result. Quite simply, they more real estate on a search results page that you control, the better. If you are eBay, you do not want users heading off towards Amazon or another retailer to make a purchase, thus purchasing the top spot for your brand name is usually always worth the cost. What made this interesting in this case is that eBay sites take up basically every organic listing on the page (with the exception of the omnipresent Wikipedia entry, which is not going to be taking business from eBay), and none of eBay’s competitors are advertising on the paid results for their brand. With tens of thousands of clicks per day I have no doubt, this means to me that eBay is paying quite a bit for advertising on their brand name, paying for clicks that in this particular case they would undoubtedly end up getting for free. This could be an oversight, or it could be that their ad budget is so big that this is a drop in the bucket, or it could be a defensive move, as not advertising under the term ‘ebay’ could invite competitors or affiliates to do so. Save this Continue reading…
Google Stumbles?
Mike Mothner | July 27th, 2007
Or that’s what Wall Street seems to think when you report second quarter net profits of a paltry $925 Million on revenue of just $3.87 Billion. Revenue was up 58% from a year ago, profits up 28%, as they invested massively in infrastructure and expanded their workforce to 13,500 people, adding over 1,500 people in a single quarter. Oh yeah, and just in case times get tough, they are sitting on a cool $12.5 Billion in cash. Seems like a pretty darn good quarter to me, but Wall Street analysts are strange beasts. Save this Post!
The Search Insider’s Unacceptable Absence
Mike Mothner | June 19th, 2007
First, an apology. After an exciting start, I fell completely off of the blogging wagon, caught up with a major office move and a subsequent hiring frenzy along with a myriad of other tasks. Great explanation, but poor excuse. This entry marks my official return and pledge to stay up to date. I have a massive list of topics and news to cover, and look forward to the coming days, weeks and months. Yours Truly, Mike Save this Post!
