A Smattering of SEO News: 6/3/13


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Hello everyone, and welcome back to our Smattering of SEO news. Since last week started off with a holiday weekend here in the U.S., there wasn’t as much news as there usually is, but we still have some great tidbits for you. Here’s your news to get your week started, and I hope it’s a great one. Google News: Matt Cutts Details How Google Looks at Advetorials – In a recent video, the Google Engineer laid out the guidelines for how webmasters should approach the practice of paid editorials, or “advetorials”. Essentially, the article should pass no PageRank by using nofollow attributes in links, and these should be clearly marked to consumers and sponsored editorials. Violating these could have the content removed from the search engine, Google News and elsewhere. EU Wants More Concessions before Settlement of Antitrust Investigation – Recently, in talks with members of the European Parliament, EU … Continue reading

Alternatives To Yahoo! Site Explorer


On Friday November 18, 2011 Yahoo posted the following, brief statement: “With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!. Site Explorer services will not be available from November 21, 2011.” We knew this day would come, in July Yahoo! officially announced that they expected this transition to happen later in the year, we simply did not know the exact date. Even before that we knew that having two platforms feeding data for a single source of organic rankings was not efficient. It took months to make the switch because they had not transitioned to the Microsoft search platform in many areas of the world. They wanted to be sure that it was a smooth … Continue reading

How to Boost Affiliate Revenue Using eBay, Facebook, and TinyURL


I recently sat in on an Affiliate Marketing panel at Pubcon 2008 in Las Vegas and learned that now is the best time to be an affiliate marketer. I IM’d this to Scott, the Director of Performance Marketing at Wpromote, and he suggested I ask why this is so, especially with the recent downturns in the economy. http://www.wpromote.com/blog/wp-content/uploads/2008/11/pubcon-aaron-kronis-question.flv (note: taken using 12seconds.tv, hence only 12 seconds long…) The thinking behind the announcement? As the traditional advertising world converges with the interactive marketing world and high-end video ads are being integrated into websites, affiliate marketers have more opportunities to become media outlets and get a piece of ever-expanding online marketing budgets. With that being said, here is a great way to boost your affiliate revenue using filtered search results, affiliate links, and social media. Monetizing with Try Searching for something on eBay. For my example, I used ‘guitars’. Here are some … Continue reading

SMX Advanced 2008 in Seattle, Washington – KRONiS Update.


This is a rundown of the events at SMX advanced and some of the things that were learned in Seattle at this 2008 event. Continue reading

Content – More Than Meets The Eye


Being someone who is on the phone, live chat, or email with clients throughout the day, one of the biggest misconceptions of people, and simultaneously the most important thing a webpage trying to advertise needs, is about what good content is. Most of the time, this is how things break down – people think they have a great website, and while they have a visually appealing one, it is not “content rich.” To get the most out of sponsored link advertising in Google and Yahoo, it is best to have a good amount of content on their webpage, which can you lead you to having good keyword quality score, or in other words, your keywords have good relevancy to your webpage and what you are trying to do. Things like “about us” pages, pages describing your service – both what and why it works – along with blogging and other … Continue reading

Barry Diller Sends Web Wake-Up Call to Media Companies


IAC/InterActive Corp CEO Barry Diller says that big media companies have been slow to reap the benefits of the internet and that some just “don’t get it.” Story Although Barry Diller is referring to companies on a billion dollar scale, we can equate it to smaller media companies, agencies and Search Marketing. This has been an issue that we have discussed internally for some time. One of the toughest challenges we face is convincing traditional media companies that search is right for them. Specifically, it is most difficult when dealing with those individuals who for whatever reason don’t know or don’t want to know how search works. They have built extremely successful business through traditional advertising and aren’t thrilled to learn that the model they have been perfecting for 30 years has changed dramatically. It is our job to help them understand that search can drastically transform their business and … Continue reading