Being someone who is on the phone, live chat, or email with clients throughout the day, one of the biggest misconceptions of people, and simultaneously the most important thing a webpage trying to advertise needs, is about what good content is. Most of the time, this is how things break down – people think they have a great website, and while they have a visually appealing one, it is not “content rich.” To get the most out of sponsored link advertising in Google and Yahoo, it is best to have a good amount of content on their webpage, which can you lead you to having good keyword quality score, or in other words, your keywords have good relevancy to your webpage and what you are trying to do. Things like “about us” pages, pages describing your service – both what and why it works – along with blogging and other extension pages are all how you make your site content heavy. Now this all may seem simple, even if it may be more work than someone wants to put in to create a good site, it is something that a lot of people (webpages) lack and lack understanding in. I get dozens of phone calls from people each and every day that end up being an explanation to clients and potential clients that despite how visually appealing a site may be, without the proper content, and presentation of information, you may have serious problems getting a decent “quality score” with Continue reading…

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IAC/InterActive Corp CEO Barry Diller says that big media companies have been slow to reap the benefits of the internet and that some just “don’t get it.” Story Although Barry Diller is referring to companies on a billion dollar scale, we can equate it to smaller media companies, agencies and Search Marketing. This has been an issue that we have discussed internally for some time. One of the toughest challenges we face is convincing traditional media companies that search is right for them. Specifically, it is most difficult when dealing with those individuals who for whatever reason don’t know or don’t want to know how search works. They have built extremely successful business through traditional advertising and aren’t thrilled to learn that the model they have been perfecting for 30 years has changed dramatically. It is our job to help them understand that search can drastically transform their business and we can do it cost effectively. Now it is not quite fair to lump all media companies together in this group. We do work with a number of traditional advertising agencies and media companies who have a very good understanding of the power of search. Some of my favorite conversations have been with marketing directors and executives who understand the direction their company is heading and they are making a strategic shift online. They realize that print in dying and that they need to offer their users a better online experience in order to maintain viability, with so many alternatives Continue reading…

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I am sure everyone has experienced it, a groggy morning, power failure, late start, late night, nothing to wear, traffic, botched snooze button… whatever the excuse may be, most all of us can run late from time to time. We recently wanted to find a way to motivate our employees to minimize morning tardiness, while providing a fun way of giving back to others. The solution: Our Kiva Late Fund. To share with readers outside Wpromote, here is how our new program works. If you aren’t in the office by a set time each morning, you must donate $5 upon entrance to our late fund, each time you are late.  The fund is then collected on a monthly basis and put towards our Kiva fund. For those who are not familiar with Kiva, www.Kiva.org lets you connect with and loan money to unique small businesses in the developing world. Each time one employee is late and $5 is donated we are 20% closer to a micro loan to help sponsor a developing business in a third world country. Since we started one month ago, our late fund has allowed us to lend $25 to four different business worldwide. This new program has not only created an incentive for employees to arrive on time, but directly benefits those in need when we arrive late.  Please feel free to view our sponsors. http://www.kiva.org/lender/wpromote  We are excited to grow our Kiva profile and truly owe this to our wonderful employees! Save this Post!

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