When we think of summer, we envision children playing in pools, beach BBQs and much-needed family vacations. But, for webmasters, the summer may become anything but bright, sun-filled and cheery. Matt Cutts, head of Google’s webspam team, released a video that details what Google is planning for the next few months. And although some of these changes may boost webmasters’ sites, anytime Google makes BIG changes, someone inadvertently loses their shirt. Should you be worried? According to Cutts, what he often states in many media outlets… if you create high quality content and a valuable user experience for visitors, you shouldn’t really be focused on Google’s changes and how they can impact your site. But, I am sure the thousands of webmasters who lost their rankings and their income after Panda and Penguin would beg to differ. The primary question asked of Cutts was, “What should we expect in the … Continue reading
Hello, and welcome to the Smattering of SEO News for the week ending May 17th! There was even more than the usual amount of Google news in the last week, due to both the I/O conference and other newsworthy happenings, as well as some good news for Bing. Let’s get to it. Google News Matt Cutts Details Upcoming Google Algorithm Changes – In a recent video, Matt Cutts detailed ten changes we would be seeing from Google in the coming months that would seriously affect SEO efforts. These include the next major version of Penguin (being labeled Penguin 2.0), a stronger stance against advertorials, stronger targeting of link spammers and a softening of Panda. We will definitely have to keep an eye out on these changes in the coming months. Polls Claim Only Small Number of Sites Recovered from Penguin – In an informal poll taken on Search Engine Roundtable, respondents were … Continue reading
The best tricks of any trade are the ones that enable you to do a job in a shorter amount of time than it would have taken you if you hadn’t known those tricks. In other words, any capable professional in any specific business has one or two tricks up their sleeve that enable them to make their jobs (and thus, their lives) easier. And being a search marketer is not any different. In fact one of the first things any good marketer who works in the SEO or content marketing space should familiarize themselves with is the use of basic Google operators so they can drill down into a website with a minimal amount of third party tools. For example: if you wanted to quickly and easily tell a person how many pages of their website are in the google index and how they are being displayed you would … Continue reading
Hey folks, welcome to the Smattering of SEO News for the week ending May 10th. There was a lot of news from Google this past week, but also some search-related news from Yahoo, which we’ve not seen for quite some time. Enjoy! Google News Google Analytics Now Offers Real-Time Goal Conversion Report – Google Analytics now offers the ability to see real-time conversion goals, and can be sorted by number of conversions and drilled down to specific segments. Computed engagement goals aren’t available in real-time, however, and are still found in the standard reports. Possible Google Update Underway – According to webmasters on Webmaster World and elsewhere, they’re noticing significant shifts in the SERPS for their tracked keywords, denoting an update might be underway. Hopefully we’ll learn more in the coming days. Don’t Worry Too Much about Google Patents, Says Cutts – In a recent video, Matt Cutts said that … Continue reading
We may all speak different languages, eat different food, adhere to diverse social norms and celebrate different holidays; but there’s one celebration that transcends all borders and societies: the joining of two people in marriage. Wedding Bug’s most recent Infographic takes a look at the interesting customs and traditions found in wedding ceremonies all over the world. Take a look and find out why it’s common practice to carry the bride over the threshold, or which color is the most popular for wedding dresses! Check out the Infographic in its entirety, and feel free to share it with your family and friends.
Hello, and welcome to the Smattering of SEO News for the week ending on May 3rd! We have quite a bit of news to go over for the last week, especially from Google, so let’s dive in! Google News: Google Hires Chief Game Designer – GamesIndustry discovered a new title on the LinkedIn page of Noah Falstein – who formerly worked for Parker Brothers, Williams and LucasArts – entitled “Chief Game Designer” at Google. It’s not clear as of yet why Google needs a Chief Game Designer, but hopefully we will find out soon. Google Acquires News Summation Service Wavii – Following a similar move by Yahoo — who purchased news summation service Summly in March — Google has purchased news summation service Wavii for $30 million, roughly the same price of the Summly purchase. According to the company, they will be “using our natural language research at Google in … Continue reading