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Posts Tagged ‘SEO’
How To Create An Infographic
Rebecca Eaton | January 31st, 2012
Infographics are an excellent tool for SEO, they are used to organize informative, entertaining, viral, sharable content and ultimately drive inbound links and traffic from other websites to yours. Here at Wpromote, we have been creating these for our clients’ sites and for our own internal efforts. Continue reading to learn more about Infographics, including their benefits, how we build them, why they have been successful for our clients and why they will be successful for you. What is an Infographic? Simply put, it is a visual representation of information and data. If done correctly, Infographics can be very beneficial to your website and its organic rankings in the search engines. Infographics are used in link building efforts to get links back to the Infographic, and essentially drive traffic to the website that created it. Infographics can be divided in these four categories: educational, humorous, controversial, and newsworthy. To create an Infographic, you need a concept. Once you have decided on the information that you would like to include, have a designer take the information and put it in to a thematic, fun, and entertaining visual presentation. When it’s done, the most important part of creating a successful Infographic begins, PR. Just because you built it, does not mean that they will come. This is true for any website or Infographic. First, you need a platform in which to easily share your Infographic. At Wpromote, we create an Infographic distribution page for our clients. This is usually set up as Continue reading…
Google Update: Google’s Most Significant Recent Algorithm Changes
David Stelle | January 11th, 2012
Google is constantly making changes to its algorithm, and every couple of months or so they release a major update to this complex puzzle that delivers us our results on the search engine. With this past week’s release of ‘Search Plus Your World’, we thought it would be interesting to highlight some of the significant algorithm changes that have occurred over the recent years along with our key takeaways from each to help you stay on top of your SEO. VINCE (2009): Placed an emphasis on brand signals and social engagement with the site users, leading to more perceived authority for large brands. TAKEAWAY: If you are a brand that is socially engaged with your users, those ‘social signals’ will help your SEO and the ability for pages from your site to be found easier in Google. MAYDAY (2010): Lots of content alone no longer guarantees rankings for long tail keywords. TAKEAWAY: In order to be found in Google, your content and the link anchor text must contain related terms and phrases to support a themed contextual CAFFEINE (2010): Page load time and site speed are more important, also pages across the internet are indexed more rapidly. TAKEAWAY: Rewards site that publish new unique content, “ie: Articles, Blog Videos and Images” on a regular basis because the perception is they are staying current with their market and their users. SCRAPE AND PANDA (2011): Duplicate content is even more detrimental than before. Google is identifying and filtering Continue reading…
How To: Optimize Your Fashion Blog for Google
Maria Sass | August 31st, 2011
These days it seems as though almost everyone has a blog, and girls who were once just fashion-obsessed, have now turned into models as a result. With millions of blogs out there, what makes one stand apart from the rest? Is it design? Is it the domain name and age? Is content really “king”? Truth be told, you could have a great looking blog, with excellent content, however if you’re not ranking in search engines, no one will ever know you and your blog exist. Here is a user-friendly outline on how to get your fashion blog ranking in Google and other search engines. Note, these same techniques can be applied to any blog, I just choose to use fashion as my example, because, well… if you haven’t already noticed, I cherish fashion, just as much as I love technology. And when the two combine? It warms my techic (translate: tech-chic) heart. Choose a topic that you are well versed in. Search through popular key terms in the niche that you decide to write about Use Google AdWords’ Key Word Tool and cross reference the information with another service, like SEO Book’s Key Word Tool Once you find key terms that are frequently searched for, and you think you can write extensively about, use them (or versions of them) in your URL, Blog title, H1, H2, and content of your blog. Try to pick 2-3 key terms to focus on in your blogs. Make sure to mention the key words Continue reading…
Tags: blog optimization, DKNY PR Girl, Maria Sass, Saucy Glossie, search engine optimization, SEO
Posted in Internet News | 1 Comment
Creativity in Digital Advertising? Eat My Shorts Don Draper!
Ryan Farrell | August 2nd, 2011
In a perfect world of advertising, each and every single solitary piece of digital marketing content that somebody has uploaded to the internet would pass through a Don Draper like filter, conceived from that wondrous moment of introspection that leads to the perfect tagline, that super bowl half-time show stopping commercial, or that perfect piece of Billboard copy that causes bumper to bumper traffic on the 405. Lucky for those of us that work in online advertising…the world does not demand that level of perfection. Yes, it’s a glass half full industry out there: one filled with 5 dollar blog posts, 10 dollar web banners, 8 dollars sliders and spelling mistakes galore…the world of digital advertising is a world of : “eh…it’s fine…post it” The bar is set gloriously low when businesses are more concerned about how many people are viewing their advertisements rather than whether their advertisements are actually worth seeing in the first place. In a great many cases…the bar doesn’t even exist at all. “Who’s Your Copywriter?” And therein lies the conundrum: All business owners who are considering a digital marketing campaign must one day sit down and ask themselves honestly “Do I budget for web traffic? Or do I concentrate on conversion?” and for the small but potent minority of online marketing professionals who actually take a vested interest in the quality of content that they unleash upon the internet, the answer is simple: you plan for both. Contrary to popular belief, it is still possible Continue reading…
Tags: advertising, creativity, digital, digital marketing, don draper, madmen, ryan farrell, search engine optimization, SEO
Posted in Online Advertising | 3 Comments
Case Study: Strategic SEO Improves Organic Rankings And Traffic
Marcy Zuendel | June 14th, 2011
TOMS.com, a leading manufacturer of men and women’s shoes and pioneer of the one-to-one movement, was looking for an agency to help optimize their newly designed website and to preserve their organic rankings upon launch. With the ultimate goal of ranking higher for not only brand terms but generic terms as well, TOMS needed an agency who could assist with the transition to the new site, handle high volume traffic issues, and also manage ongoing search engine optimization after launch to grow their stature in the search engines. Challenges: With a new website soon to be launched, we would need to work closely with their programming team to ensure the website was fully optimized prior to launch, to preserve all existing rankings and establish a solid SEO foundation to build from. TOMS also had a special opportunity to be featured in an AT&T commercial spot. This required the launch date of their site to be changed to 2 months earlier. In addition to working with a tighter launch schedule, we would need to prepare the site to handle the high volume of traffic and maximize the SEO benefit that would come from the commercial. Strategy: To begin, we met with their design and programming team and reviewed the new site for any potential roadblocks. After discussing their goals and performing a comprehensive keyword analysis, we advised them on precise URL structure and meta information for all pages, so that they could start ranking for the desired targeted brand and product Continue reading…
7 Secrets For Writing Effective Website Content
Ryan Farrell | June 9th, 2011
Forget everything you’ve ever learned about writing when it comes to generating copy for your blog or website, kick punctuation and sentence structure out of your house and set fire to all of the pictures of you and it together in effigy, write a nasty bold typed and grammatically inferior e-mail to your high school English teacher and take a baseball bat to the grammar check on your word processor if it tries to give you any guff. Because the truth of the matter is, when it comes to writing effective Internet content…the rules have decidedly changed. I used to be a copywriter before I came to rest here in the hallowed halls of Wpromote. I’ve written more convincing blogs on topics that nobody cares about than I desire to remember. But over the course of my tenure as a professional wordsmith, I learned some essential tips on how to generate copy for websites, and today I would like to share my 7 secret tips for writing effective Internet marketing content. 1. KISS: Perhaps you are familiar with this acronym, or perhaps you are just a massive Gene Simmons fan, either way you know the value of the lowest common denominator (anyone who has every heard Paul Stanley sing can attest to that.) KISS stands for: keep it simple…stupid. As copywriters writing for a website, it is our job to craft a message that will be easily digestible for all visitors to a site regardless of their reading comprehension level. Continue reading…
