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Posts Tagged ‘SEO vs PPC’
PPC vs. SEO
Kyle Ashby | April 12th, 2010
Welcome Wpromoter Kyle Ashby to the blog! This is his first of what we hope to be many guest posts. Bravo! It is not an unfamiliar dilemma. Marketing budgets are limited, and efficiency is key. You’ve realized utilizing search engines is a great way to grow your business. But where do you spend your limited budget? There is the ol’ reliable pay-per-click (PPC) versus the new hotshot search engine optimization (SEO). The best way to find out which avenue is best for you is to TEST. Test running PPC and SEO alone, and test running PPC and SEO together. Performing these tests can take months of time, money, and analysis, and you’ll likely come out with some good information on which you can base decisions regarding your next move. But if you don’t have the time and money for months of testing, you should consider the ups and downs of both off the bat and try to make a decision that way. PPC The benefits of PPC revolve around control. You are in charge, from conception to click. Firstly, you decide exactly what search terms, aka ‘keywords,’ you want to advertise under. Speaking of keywords, a huge benefit of PPC is the ability to advertise under nearly unlimited keywords, giving your campaign a very broad reach (no to be confused with ‘broad match’). PPC also allows you to determine the point of entry to your website for each ad you place with customized links. In short, users see what you Continue reading…
Tags: how to choose PPC or SEO, PPC, SEO, SEO vs PPC
Posted in Business, Internet News, PPC, SEO | 4 Comments
