Welcome Wpromoter Kyle Ashby to the blog! This is his first of what we hope to be many guest posts. Bravo! It is not an unfamiliar dilemma. Marketing budgets are limited, and efficiency is key. You’ve realized utilizing search engines is a great way to grow your business. But where do you spend your limited budget? There is the ol’ reliable pay-per-click (PPC) versus the new hotshot search engine optimization (SEO). The best way to find out which avenue is best for you is to TEST. Test running PPC and SEO alone, and test running PPC and SEO together. Performing these tests can take months of time, money, and analysis, and you’ll likely come out with some good information on which you can base decisions regarding your next move. But if you don’t have the time and money for months of testing, you should consider the ups and downs of … Continue reading →