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Posts Tagged ‘SEO basics’
PPC Management or SEO: How to Choose the Right Strategy
Amanda Moshier | July 20th, 2009
When you decide to enter the world of search engine marketing, the sheer array of choices can be daunting. Figuring out what will work best for your business can be tough at first glance and what works for one company may not work for another. Consulting a professional PPC management or SEO firm is probably your best idea, but if you want to get your feet wet before you make that call, here is a brief overview the two most popular forms of search engine marketing to help you get up to speed. A basic overview of PPC (pay-per-click) management PPC is a way to drive highly-targeted traffic to your website by placing text advertisements in the paid section of the search engine results, normally found to the right of the page. Your text ads are triggered when a user searches one of your chosen keywords and you pay a pre-determined fee each time a user clicks your ad. The main benefit of PPC is the ability to enter the market immediately by paying to advertise next to your competitors and the convenience of near instantaneous results. PPC also allows you track progress and identify changes to your keyword list or ad copy that are likely to boost results. Finally, if you are willing to spend enough, you can usually advertise on very competitive aka ‘high-traffic’ keywords which allows you to advertise next to competitors who have been around a lot longer. Consulting a PPC management firm will help you Continue reading…
