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Posts Tagged ‘seo advice’
PubCon South 2011: The Lost Takeaways
John Vantine | April 11th, 2011
After writing my first two PubCon South 2011 posts (#1, #2), I still had a lot of notes left over. There was a considerable amount of good info that didn’t make it into the first 2 posts because it didn’t fit the “theme” of either. I’m going to do my best to put all of that information into some sort of digestable form here. Keyword Research Sometimes it’s good to go back to basics and see what core tools/methods other people are using. The same core elements are always revisited, but seeing as how this stuff is at the core of what we do as SEOs, it’s important to revisit and re-evaluate day-to-day strategies. Let’s start off with keyword research. This is (or should be) one of the first steps in any new SEO campaign, so it’s probably a good starting point. Michael Black reminds us that every optimization effort should still begin with keyword research. What does your keyword research routine look like? Perhaps you’ve overlooked one of the following: Client Input – This is a great place to start. Clients may not always be right but its important to get their opinion. Analytics – Find out which keywords are currently sending traffic. Even though they might not be the best keywords to optimize for, they can still provide some insight. Google Webmaster Tools – Some of the data provided by GWT is similar to what can be found in Analytics, but you can also look at things like Continue reading…
Tags: analytics, hyperlocal, local search, onsite seo, pubcon, seo advice
Posted in Conference Recaps, Google, Internet News, SEO, Yahoo! | No Comments
SEO Advice: How-To Write Unique, Effective Meta Descriptions & Page Titles…and Why the Meta ‘Keyword’ Tag Doesn’t Matter
KRONiS | December 14th, 2009
SEO Advice Although one of the most BASIC and easy-to-implement SEO tactics is simply making DIFFERENT/UNIQUE page titles and meta descriptions for all your website pages, many people still don’t bother to do this. Those who do will rank higher against pages similar in weight in terms of inbound links and appropriate anchor text but without unique meta data. META DATA: what’s important Meta tags that matter include the all-important ‘Meta Description‘ and ‘Meta Robots‘ tags. There is the ‘Google Webmaster Tools Verification’ tag and others that have specific functions, but for search the Meta Description and Robots tag are the most important in terms of on-page optimization. There is another tag, however, that people spend a lot of time with called the ‘Meta Keywords’ tag – and it just isn’t that important. The Meta ‘Keyword’ Tag and why you don’t need it The Meta ‘Keyword’ tag is falsely important to many site owners. I constantly get calls from people with SEO questions who say thing’s like, “We’ve already taken care of all the meta keywords and what not.” But they don’t understand they are wasting valuable time. Here are two reasons why: When you use the meta ‘keyword’ tag, competitors can see easily which keywords you are targeting and use that information in a competitive manner – e.g. buying PPC advertisements or inbound links targeting those terms specifically knowing that you do, too Google has announced they do not use the Meta Keywords in any part of their search Continue reading…
Tags: code to content ratio, code to text, code to text ratio, code:content, how to write meta descriptions, how to write page titles, how to write title tags, initial caps, meta descriptions, Meta Keywords, Meta Titles, Page Titles, search engine optimization, SEO, seo advice, SEO Meta Descriptions, SEO Title Tag
Posted in SEO | 7 Comments
5 Things to Know When You’re Writing for SEO
Erik Cisler | January 30th, 2009
Or, more specifically, five things that I always keep in mind when I’m writing content with SEO in mind (which is basically all the time). Writing SEO content can be tricky. I got into it after spending four years analyzing Romantic poetry and penning essays on American literature in college. If you wanted someone to analyze Emily Dickinson’s later works or discuss pre-colonial Puritan writings, I was your guy. Problem was – no one but my professors were interested in that stuff (I even suspect they were feigning) and I didn’t want to teach, so rather than be a creepy older dude offering his essay writing services to students on campus, I fell into SEO writing. I like to think I’ve picked up a few tips along the way. Know the Audience First off, an SEO writer has two audiences: the reader, and the search engine. To attract the attention of both can be difficult, but it’s the way the game must be played. As I discussed last time, neither audience is very receptive to keyword spamming. It’ll be interpreted as nonsense by the search algorithms, and anyone who comes across it won’t read it. So that’s out. Subtle use of keyword phrases goes a long way toward pleasing Google (or any engine), plus it’s easy on the eyes. Also, keep in mind just who will be reading your stuff. You’re advertising a product, so you need to think about demographics, markets, and potential customers. Use language that appeals to Continue reading…
