Article originally from Michael Block’s Blog. Cross-Posted with permission. Happy New Year, everyone! Based on excerpts from my Facebook feed, the consensus seems to be that 2013 is going to be a good one and, personally, I’m inclined to agree! The end of the year/new year transition period generally brings two things when it comes to articles in the media: 1) recaps of the previous year and 2) bold predictions for the new year. My good friend, Erik, shot me an article from the latter camp that suggested that the “New SEO” would favor content over tactics and that that would be good for publishers. It’s a well-written article from August of 2012 that’s making the rounds again now. I wrote a response to Erik but I realized that it might be useful to post it as a blog (which is why you’re reading this now, even if you aren’t … Continue reading
Tag Archives: search engine optimization
How To: Optimize Your Fashion Blog for Google
These days it seems as though almost everyone has a blog, and girls who were once just fashion-obsessed, have now turned into models as a result. With millions of blogs out there, what makes one stand apart from the rest? Is it design? Is it the domain name and age? Is content really “king”? Truth be told, you could have a great looking blog, with excellent content, however if you’re not ranking in search engines, no one will ever know you and your blog exist. Here is a user-friendly outline on how to get your fashion blog ranking in Google and other search engines. Note, these same techniques can be applied to any blog, I just choose to use fashion as my example, because, well… if you haven’t already noticed, I cherish fashion, just as much as I love technology. And when the two combine? It warms my techic (translate: … Continue reading
Creativity in Digital Advertising? Eat My Shorts Don Draper!
In a perfect world of advertising, each and every single solitary piece of digital marketing content that somebody has uploaded to the internet would pass through a Don Draper like filter, conceived from that wondrous moment of introspection that leads to the perfect tagline, that super bowl half-time show stopping commercial, or that perfect piece of Billboard copy that causes bumper to bumper traffic on the 405. Lucky for those of us that work in online advertising…the world does not demand that level of perfection. Yes, it’s a glass half full industry out there: one filled with 5 dollar blog posts, 10 dollar web banners, 8 dollars sliders and spelling mistakes galore…the world of digital advertising is a world of : “eh…it’s fine…post it” The bar is set gloriously low when businesses are more concerned about how many people are viewing their advertisements rather than whether their advertisements are actually … Continue reading
Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they … Continue reading
Client Profile: Applause-Tickets.com
Situation: Applause-Tickets.com came to Wpromote looking to optimize their organic rankings in an extremely competitive field. With low search results for their big industry keywords as well as Broadway show specific keywords, Applause needed a campaign that would deliver their desired visibility. Challenges: Most ticket sales sites, including their main competitors, used the same content to describe each event, show or performance, making it difficult to stand out against the competition. With many other large, online ticket companies who also have lengthy histories in the search engines as their primary competition, Applause-Tickets.com was looking for unique ways to optimize their site. With new shows constantly being added to their ticket line-up, they also needed a way to update and optimize their site for new shows on a regular basis. Strategy: Wpromote began by performing a thorough audit of the client’s website, looking for areas that could be improved upon, and … Continue reading
Aaron Kronis on WebProNews: Wpromote SEO Tools
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings on at PubCon and the importance of common sense in social media. Lookin’ good, Aaron! Thanks to the folks at WebProNews for giving a shout out to Wpromote; they always do a great job. More WebProNews Videos