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Posts Tagged ‘search engine optimization’
How To: Optimize Your Fashion Blog for Google
Maria Sass | August 31st, 2011
These days it seems as though almost everyone has a blog, and girls who were once just fashion-obsessed, have now turned into models as a result. With millions of blogs out there, what makes one stand apart from the rest? Is it design? Is it the domain name and age? Is content really “king”? Truth be told, you could have a great looking blog, with excellent content, however if you’re not ranking in search engines, no one will ever know you and your blog exist. Here is a user-friendly outline on how to get your fashion blog ranking in Google and other search engines. Note, these same techniques can be applied to any blog, I just choose to use fashion as my example, because, well… if you haven’t already noticed, I cherish fashion, just as much as I love technology. And when the two combine? It warms my techic (translate: tech-chic) heart. Choose a topic that you are well versed in. Search through popular key terms in the niche that you decide to write about Use Google AdWords’ Key Word Tool and cross reference the information with another service, like SEO Book’s Key Word Tool Once you find key terms that are frequently searched for, and you think you can write extensively about, use them (or versions of them) in your URL, Blog title, H1, H2, and content of your blog. Try to pick 2-3 key terms to focus on in your blogs. Make sure to mention the key words Continue reading…
Tags: blog optimization, DKNY PR Girl, Maria Sass, Saucy Glossie, search engine optimization, SEO
Posted in Internet News | 1 Comment
Creativity in Digital Advertising? Eat My Shorts Don Draper!
Ryan Farrell | August 2nd, 2011
In a perfect world of advertising, each and every single solitary piece of digital marketing content that somebody has uploaded to the internet would pass through a Don Draper like filter, conceived from that wondrous moment of introspection that leads to the perfect tagline, that super bowl half-time show stopping commercial, or that perfect piece of Billboard copy that causes bumper to bumper traffic on the 405. Lucky for those of us that work in online advertising…the world does not demand that level of perfection. Yes, it’s a glass half full industry out there: one filled with 5 dollar blog posts, 10 dollar web banners, 8 dollars sliders and spelling mistakes galore…the world of digital advertising is a world of : “eh…it’s fine…post it” The bar is set gloriously low when businesses are more concerned about how many people are viewing their advertisements rather than whether their advertisements are actually worth seeing in the first place. In a great many cases…the bar doesn’t even exist at all. “Who’s Your Copywriter?” And therein lies the conundrum: All business owners who are considering a digital marketing campaign must one day sit down and ask themselves honestly “Do I budget for web traffic? Or do I concentrate on conversion?” and for the small but potent minority of online marketing professionals who actually take a vested interest in the quality of content that they unleash upon the internet, the answer is simple: you plan for both. Contrary to popular belief, it is still possible Continue reading…
Tags: advertising, creativity, digital, digital marketing, don draper, madmen, ryan farrell, search engine optimization, SEO
Posted in Online Advertising | 3 Comments
Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
KRONiS | March 14th, 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they have. You’ll find a ‘step by step’ walkthrough of how to do this. (Written by SEOMoz’s Rand Fishkin click the image to read the post) (Source: http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers) Points Of Interest: Pages With Substantial low quality can cause the rankings for an ENTIRE site to decline (even if it has OTHER very high quality pages) Best Practice Is To Re-Evaluate Your Site & Look For Poor Quality Pages (e.g. anything that is not useful, poorly written, non-unique, or thin) and remove them Pay attention (finally) to the overall ‘user experience’, design and site ‘usability’. Be sure not to have an overly Continue reading…
Tags: 2011, austin, austin tx, pubcon, pubcon 2011, pubcon south, pubcon south 2011, pubcon texas, search engine marketing conference, search engine optimization, sxsw, texas
Posted in Conference Recaps, Internet News, Online Advertising, PPC, SEO, SEOAudit, Social Media, Trade Show Recaps | No Comments
Client Profile: Applause-Tickets.com
Marcy Zuendel | February 9th, 2011
Situation: Applause-Tickets.com came to Wpromote looking to optimize their organic rankings in an extremely competitive field. With low search results for their big industry keywords as well as Broadway show specific keywords, Applause needed a campaign that would deliver their desired visibility. Challenges: Most ticket sales sites, including their main competitors, used the same content to describe each event, show or performance, making it difficult to stand out against the competition. With many other large, online ticket companies who also have lengthy histories in the search engines as their primary competition, Applause-Tickets.com was looking for unique ways to optimize their site. With new shows constantly being added to their ticket line-up, they also needed a way to update and optimize their site for new shows on a regular basis. Strategy: Wpromote began by performing a thorough audit of the client’s website, looking for areas that could be improved upon, and for new opportunities where they could stand out from their competitors. The audit determined that they could significantly improve upon ranking not only for big industry keywords, but also for show specific keywords by optimizing their pages with unique show descriptions. To take advantage of these long-tail keywords, which typically convert at a better rate, an aggressive SEO campaign was needed to optimize their individual show pages. To begin, we added unique content to each of the show pages containing targeted show-related keywords. To close in on more users, we created new meta titles and descriptions to help identify the Continue reading…
Aaron Kronis on WebProNews: Wpromote SEO Tools
Michael Block | February 4th, 2011
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings on at PubCon and the importance of common sense in social media. Lookin’ good, Aaron! Thanks to the folks at WebProNews for giving a shout out to Wpromote; they always do a great job. More WebProNews Videos Save this Post!
Tags: aaron kronis, pubcon, pubcon 2011, pubcon videos, search engine optimization, SEO, SEO Audit, SEO Evangelist, seoaudit, SEOAudit Tool, WebProNews, Wpromote
Posted in Internet News, SEO, SEOAudit | 1 Comment
Mike Mothner Talks SEO on “Your Business” on MSNBC
Maria Sass | February 2nd, 2011
NEW YORK (MSNBC) – One of Wpromote’s core services, Search Engine Optimization (better known as SEO), should be part of any small business owner’s growth strategy. In order for your business to have an impact online, you need to rank high on search engine results pages. Michael Mothner, founder and CEO of Wpromote, provides tips on how to improve your website’s prominence. He also touches on the latest changes in Google’s search algorithm to incorporate more of the social stream into search results, and adding video content to your site. Check out the interview on MSNBC here: SEO lays down an extremely important foundatin to all online marketing campaigns by making it easy for new content to be indexed and linked to from other campaigns or guest bloggers. The best results occur with a combination of smart ‘on-page’ SEO tactics and a solid ‘off-page’ SEO strategy, such as creating informative peices of content that people will share, causing organic and relevant links to appear back to the site. Save this Post!
