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Posts Tagged ‘Search Engine Marketing’
Client Profile – TruckerGuide.com
Dom | June 3rd, 2010
One of Wpromote’s Quicklist clients, Truckerguide.com, is the go to milepost guide for all things trucking related. From interstate exits, to rest areas, to weigh stations, to truck repairs and more, Truckerguide.com is the ultimate compilation of trucking information. Harv Tulk, the founder of Trucker Guide, Inc. compiled over 21 years of road experience into this easy to read, easy to navigate website. All information on the site is free and simple to download and print. Trucker Guide, Inc. did an excellent job in building a comprehensive website, but, like many small businesses, was needing an easy and affordable way to market its website. Last fall Truckerguide.com came to Wpromote with the goals of gaining more exposure on the web and driving quality traffic to their site. We directed them to our Quicklist Core Program. The Quicklist program is our entry-level PPC program that creates sponsored listings in Google and Yahoo for a flat, low monthly fee. The results for Truckerguide.com have been overwhelming. Just this last month, the Sponsored Ads have driven over 1700 visitors to the site and have had almost 40,000 impressions in Google and Yahoo. The client’s ads have maintained an impressive average ranking of 2.1 for its keywords. To learn more about our Quicklist programs and what they can do for your small business, visit Wpromote! Save this Post!
Tags: Client Profile, PPC, quicklist, Search Engine Marketing
Posted in Client Profile, Online Advertising, PPC | No Comments
Boosting the Effectiveness of Display Ads with Paid Search
Amanda Moshier | November 18th, 2009
Troubled with an inability to track the effectiveness of his advertising dollars, John Wanamaker, the father of modern marketing, famously quipped: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The lack of hard metrics available to measure the success of traditional advertising has since been dubbed the Wanamaker problem, and has eluded marketers for years. While it was understood then as it is understood now that advertising is a compulsory part of doing business, the value of a print ad, radio spot, or TV commercial is inherently difficult to determine. Beyond calculating reach, there is little marketers can do to measure the effect an advertisement has on their bottom line. Luckily, the shift to Internet advertising and specifically, search engine marketing, has presented marketers with new opportunities to deliver more transparent and fiscally-responsible ad campaigns. Pay-per-click advertising revolutionized the industry allowing marketers to cut eliminated advertising spend by targeting people actively seeking their products and services, performance marketing let brands expand their reach while assuming none of the financial risk and paying only for results, and search engine optimization gave brands visible proof of their investment in the form of top placement in the search engines. However, despite the considerable advances in tracking that have come with the advent of online marketing, elements of the Wanamaker problem still exist, especially when it comes to display. The Facts About Display Advertising Measuring the effectiveness of display is difficult, but Google Campaign insights Continue reading…
Will Bing Give Google A Run For Its Money?
Amanda Moshier | July 27th, 2009
Did anyone expect Bing to have an impact? The question is becoming moot as studies show Bing users are more likely than Google users to click on an ad. The new question is how and to what extent. According to a study done by online advertising network Chitika, who analyzed 32 million ad impressions across a network of 50,000 websites, users of Microsoft’s new search engine may be more receptive to advertisements, based on a 1.5% click-through rate for Bing compared to. 97% for Google and 1.24% for Yahoo. The ‘why’ behind Chitika’s findings can be speculated at length, although it seems a bit early in the game to come to any real conclusion. It has been nearly 2 months since Bing’s official June 3rd launch, and heavy promotion to the tune of 100 million ad dollars is likely to have made an impact in driving users to the site. As many have said, it makes sense a user clicking on an ad directing them to Bing is likely to click on an ad within Bing, but this is hardly conclusive evidence and making any sweeping generalizations about Bing users is premature. Nonetheless, the findings of Chitika’s study are interesting, and help flesh out the argument that Microsoft may have a real shot at stealing some of the paid search market from Google. Looking at ComScore’s June 2009 search engine rankings report, it is clear Bing’s .04% increase in market share in June puts nary a dent in Google’s 65%, Continue reading…
Land of the lost search rankings
KRONiS | June 21st, 2009
It’s almost summer time and although we are in California, there are definitely still seasons where it is still pretty cold (under 65!) and hot. I finally figured that out after living out this way for two years now. Although this image is probably somewhere elsewhere, it is ‘free’ to use and captures the moment nicely… photo credit: Lee Sie It still blows my mind that from basically now until November it simply doesn’t rain at all! OK, so now that we are all up to date with the weather here, how is the climate of organic search doing in 2009? Hmm, it is 2009, almost the second decade of the new millennium and we are still calling it ‘the new millennium’. I think this whole year 2000 thing has definitely gotten pretty old – just look at all the crappy ‘date named’ Microsoft products out there. Notice how ‘Bing’ is not timestamped like Windows 2000 Server is? Okay, Y2k got pretty quick so what can we look forward to now in the world of Search? To move away from the paid search end of things, lets look at the world of organic search and what is happening ‘today’, here and now – in June 2009. I just returned from SMX Advanced in Seattle at the beginning of June and learned some things we already knew, some new ideas, but mainly got the bug to start implementing more ideas that are not necessarily ‘new’ by any means. We’ve just really Continue reading…
Tags: 2009, creative commons, creative commons licensing, how to put photos into wordpress, licensing photos, organic rankings, organic search, organic search rankings, photo plugin, photodropper, photodropper plugin, Search Engine Marketing, search engine optimization, search rankings, SEO, SEO Plugins, smx, smx 2009, wordpress
Posted in Internet News, Technology | 1 Comment
Vlog Episode 9
Amir Shoucri | January 8th, 2009
Way back in 2008, our viral team, along with Mothner, attended a film shoot at scenic Quixote Studios near Burbank. Our client produced a short PSA dramatizing the effects of an impending SAG strike, and encouraging members to avoid bringing the industry to a standstill. A couple of our own driven performers ended up being featured (quite prominently, in fact) in the video. Here’s a special behind-the-scenes look at their moment of glory: And here’s the Save The Biz video. You can check out the website at www.savethebiz.org. Save this Post!
Tags: adwords, blog, Google, james cromwell, microsoft adcenter, PPC, PPC Management, SAG strike, save the biz, Search Engine Marketing, sem, SEO, vblog, Video Blog, viral, vlog, Wpromote, wpromote.com, Yahoo!
Posted in Video Blog | No Comments
Wpromote Makes Inc. 500 List for Second Year in Row
Jamie Lane | August 20th, 2008
Wpromote, Inc. is Proud to Announce its Inclusion in the 2008 Inc. 500 List of the Fastest-Growing Private Companies in America. In Wpromote’s Second Consecutive Year on the List they Received Recognition in Multiple Areas Including Ranking No. 1 Among Search Engine Marketing Companies in the Greater Los Angeles Area and No. 9 Among All Online Advertising Companies Nationwide.
Tags: Inc. 500, Inc. 5000, Search Engine Marketing, Wpromote
Posted in Business, Internet News, Wpromote | 1 Comment
