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Posts Tagged ‘search algorithms’
Page Speed Now Officially One Of Google’s Ranking Factors
John Vantine | April 9th, 2010
According to Google’s Webmaster Central Blog, site speed is now officially one of the signals in their search algorithms. Site speed is one of roughly 200 ranking factors that Google takes into consideration when looking at a site. While they’ve never come out and announced each and every factor, a well-versed SEO can make an educated guess at what many of them are. If you’ve been paying attention to the SEO blogosphere, you most likely knew that this was coming. Bloggers have been talking about it since last year, and Google reps alluded to it many times at SMX West. In 2009, Google released Page Speed, an open-source firebug addon that assists webmasters in improving their site’s speed. Many SEOs and webmasters realized that Google was making a statement by releasing this tool… They obviously wanted us to start thinking about the speed of our sites. The Page Speed addon will analyze a web page for you, and give you a list of optimization tips. All issues that are identified by the tool come with suggestions in order to improve/fix them. Here’s what the Page Speed report looks like: Firebug (a free Firefox plugin) is required in order to use the Page Speed plugin. A page speed report has also been available in Webmaster Tools (in Labs, “Site performance”) since late last year. This report provides you with a summary of your site’s speed over the past year, and will give you an idea of how your site ranks in Continue reading…
Tags: Google, load time, page speed, search algorithms, search signals, site speed, yslow
Posted in Google, Internet News, SEO | 4 Comments
3 Reasons Why Your SEO Content Needs to Be Good
Erik Cisler | January 20th, 2009
Anyone involved with organic SEO could tell you that the Age of the Machine hasn’t quite arrived yet. For one, SkyNet is still just a nerd’s wet dream, and the most advanced robotics research in Japan can’t even produce a working android that doesn’t look creepy and weird as hell. I’m not just talking about their inability to traverse stairs or emote convincingly; if their mangled, nonsensical attempts at SEO content are any indication, the ascendence of our Robotic Overlords isn’t gonna happen anytime soon. We’ve all read SEO content written by a computer. The garbled stuff reads like a Nigerian scammer and a used car salesman conceived a child on a bed sheet of blotter acid: anyone who reads it dismisses it as BS, and the latest search engine ranking algorithms (fellow computers, mind you!) don’t even pay it heed. In the early days of SEO, sheer quantity may have worked. Search engines were still refining their algorithms (still are, in fact!), and pages upon pages of the same keyword phrases reworked and retooled with slight variations were at least somewhat effective. But as the web has grown into the primary front in the eternal war for marketing supremacy, the way search rankings are calculated has completely changed. I don’t profess to understand the underlying math of the latest algorithm du jour, but I can say that organic SEO – actual content written by thoughtful human beings for the benefit of other thoughtful human beings – is the most Continue reading…
Tags: organic content, robots, search algorithms, SEO, target demographic
Posted in SEO, Wpromote | 3 Comments
