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Posts Tagged ‘same keywords’
It is an absolute certainty that SEO writers will, from time to time, be faced with the prospect of writing multiple content articles that address the same keywords. Oh, were it a perfect world, Google would simply look the other way whilst we copied, pasted, and self-plagiarized to our heart’s content, and we would be rewarded with higher rankings just the same. Perfection isn’t realistic, of course, and this particular brand of it shouldn’t even be strived for; Google desires fresh, unique content if it’s to even consider your work. So how does one navigate this particular conundrum? How are we to keep our content fresh while targeting the same keywords over and over again? 1. Audience Juggling My go to move when having to write about the same keyword in multiple ways is envisioning the different demographics my content might target. Writing a piece with a certain audience in mind – say, parents of teenagers – will help set the tone, the subject matter, and the general course of the content. Follow that up with content using the same keyword, except targeted toward the teens themselves. Just make a list of all the people who might buy this product or type this keyword into Google. Go down that list and target each group with a different slant. This won’t just help you pump out unique content; it’ll also improve your writing and make it more effective. 2. Google Search Run a search using the keywords. You’re not plagiarizing, but Continue reading…
