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Posts Tagged ‘ROI’
What is Your Social Media Impact?
Jesse Bouman | March 22nd, 2010
Social media is changing the behaviors of potential consumers. By combining traditional advertising principles and the features of today’s social networks, brands are able to reach a large audience and disseminate their brand. Through social media, brands bring value to their audience and broaden their viral reach, which in turn impacts consumer’s behavior and attitude toward the brand for the long-term. The impact social media has on consumer behavior highlights the fact that social media is not a fad but rather a stepping stone to the future. Social media is bridging the gap from the previous generation’s marketing/advertising philosophy with today’s technology which heightens the effectiveness. Before there were social networks, smart phones, and blogs, advertisers used print. They designed beautiful ads that had the right information, branding the company through visuals. They could estimate how many people would be directly exposed to the ad (i.e. subscribers) but they couldn’t determine how many sales they made directly because of it. That didn’t mean those ads didn’t work. People who were exposed to the brand, felt connected with the brand through their visual ads and when the time came for them to buy product X, Brand X popped into their head. The ad did it’s job, but calculating the ROI is nearly impossible. Social media’s value overlaps this older advertising ideology. Justifying social media’s value is the great debate. Traditionally, the ROI would be calculated rather quickly by plugging figures into a neat equation. Social media’s value extends beyond raw numbers. Word Continue reading…
4 Things You Can Do With Google Analytics
Amanda Moshier | February 9th, 2009
Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main categories: “direct” (type-in URL, bookmark, non-web link, etc.), “search engines”, and “referrer” (from another website, etc.), but the reporting is not limited to these categories alone. Within these 3 categories you can identify sources of traffic as generated by an email campaign or newsletter mailing, for example. The way this is done is a bit more technical than I intend to get in this post but the upshot is GA lets you determine the value of your marketing in terms of web traffic (and corresponding actions taken by visitors) by tagging links and creating unique URLs to be used in Continue reading…
Tags: adwords, adwords optimization, content value, google analytics, Online Advertising, PPC, ROI, sem, web traffic, website design, WproUniversity, Yahoo!
Posted in Business, Google, Internet News, Technology, Wpromote | 5 Comments
