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Posts Tagged ‘related searches’
The Google Stimulus Plan: 2 Improvements That Hurt Or Help?
Christian Vuong | March 25th, 2009
If Google had a stimulus plan, maybe this is the beginning. Google recently changed the fee structure of Google Checkout to reflex PayPal’s pricing. Doing so upset many users, some even started a Facebook Group against the fee hikes, but the new fees will result in more money in the bank for the big G. But here comes new news, if you haven’t already heard, yesterday Google announced on their official blog that they will be implementing two new features, both aimed at “making sure you have the highest quality search experience possible.” Sounds innocent, but how innocent are they really? The first feature implemented is the expanded list of useful related searches (as seen above on a search for dementia). What exactly is this? These are the search results that appear near the top or bottom of a search engine results page (SERP) for popular and high-traffic terms. Image courtesy Google The second improvement is the addition of longer search result descriptions. The search results description Google is referring to is the wording beneath the blue links. How is this wording exactly chosen? Google and the other major search engines generally pull from the meta description tag or if none exists, use snippets of text found on the page. This new improvement only applies to search queries that use 3 or more words. My Opinion: Google is spreading the wealth (of traffic)! I’m a big fan of the expanded list of related searches. In theory, if Google is recommending Continue reading…
