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Posts Tagged ‘recession’
4 Things in ’08 That Changed the Face of Search
Christian Vuong | December 19th, 2008
What a year this has been! With 2008 drawing to a close, “Top 10” or “Best of 2008” lists are the way to go. ’08 bought about many changes to the online world, but without being to broad and I’d like to share 5 things I thought contributed to change in the face of Search. #4. The iPhone & Blackberry Why: Local SEO, Location-Aware Search, Geo-Targetted PPC Ads & Mobile Web Sites. 2008 was the year for the smart phone. While numerous manufacturers rolled out new models, it was Apple’s iPhone 3G and the Blackberry that took the spotlight. Apple’s iPhone claimed over 17% of the smart phone market in Q3 and Blackberry continued to roll out newer and faster models such as the Storm and Pearl Flip. What these devices highlighted was the emergence and public adoption of mobile web browsing. Mobile browsing was no longer for just for the businessperson, but for the average Joe the Plumber. Location-aware search also took center-stage with applications like UrbanSpoon, Around Me, and Google Maps (with the iPhone’s GPS). How exactly did this effect search? It further showed the importance of optimizing for local SEO terms and mobile friendly web sites. As CNet reported, Google is starting to display Sponsored Ads on the iPhone. In 2009, we’ll mostly see the rising importance of geo-targetting ads for mobile platforms. #3. Google Search Suggest & Yahoo Search Suggest Why: Long Tail Keywords Ok, this one is sort of cheating because Yahoo! Search Suggest has Continue reading…
Chicken Little Didn’t Have Google: A Look at Search Marketing in a Challenging Economy
Michael Block | October 15th, 2008
by Michael Block Vice President, Client Services Wpromote, Inc. “The sky is falling!” –Chicken Little Generally, when it seems like the world is crashing down around you, in all actuality, it isn’t. The “sky” doesn’t simply “fall” of its own accord. It is important to remember that when Chicken Little was absolutely convinced that the heavens were careening earthward, the situation was no more severe than a simple acorn smacking her on the head as she ate her lunch beneath a tree. We are currently in the midst of one of the most tumultuous economic periods in modern American history. The era of the investment bank has ended, there is an unprecedented credit crunch in the global financial markets, consumer spending is down, home values have been falling and people are universally scared. Last week, the Dow Jones had its biggest weekly drop since 1933. Surely, this is no acorn! No, unfortunately, the current economic situation that is especially worrisome to small business owners is no acorn. However, it is the way that businesses react to these challenges that will determine whether or not the sky will fall on them. The common reaction is often to cut costs; one of the first victims of all the slashing usually being the marketing budget. This, in turn, reduces a business’s presence in the marketplace and sales will likely drop as a result. The short-term gains of cost cutting in this fashion inevitably lead to long-term losses in overall sustainability. It is a Continue reading…
