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Posts Tagged ‘real-time search’
3 of the Biggest Web Trends from 2009 That Will Shape Your 2010
Amanda Moshier | January 6th, 2010
Looking back on 2009, it seems there has never been a year full of more change, excitement, and shocking news – and if there has, I wasn’t alive to witness it. We saw the death of Michael Jackson, arguably the biggest pop star in the world, fall of the US economic system, inauguration of the first African-American President and fall from grace of a hero, Tiger Woods. We looked on as North Korea detained journalists Laura Ling and Euna Lee, the swine flu epidemic sent an already anxious nation into further panic, and health care reform drew sharp lines in the sand between haves and have-nots – and we’re barely scratching the surface. In spite of all this, life goes on, and so does business. In the online sector, we saw just as many developments, and at times it became difficult to keep up. Things on the web change at such a rapid pace it can be tough to nail down what matters now and what will tomorrow, but that is part of the fun. Working in this business you have to keep up with trends, and after a year as action-packed as 2009, with the Yahoo/Bing merger, Google’s constantly shifting ranking algorithm, and the double-sided impact of SEO on relevancy in search, cherry-picking the most ‘influential’ developments seems silly – there truly were too many to count! Instead, let’s kick-off 2010 with a recap of three related industry trends that picked up speed in 2009 and show little signs Continue reading…
3 Online Advertising Trends You Should Know About By Now
Amanda Moshier | May 11th, 2009
In scanning my Google reader for blog fodder over the past several weeks, I noticed the same three topics coming up over and over: social media, mobile advertising, and real-time search. Some of you may be familiar with these trends, and if you are an online marketer, let’s hope you are. For those late to the party or looking for a little clarification, here is a brief overview of three things reshaping the way users experience the web and advertisers do their jobs. 1 – Social media is a big deal It’s been in the spotlight for awhile, but the time has come when no marketer can afford to ignore social media, if only for the fact that competition is fierce, and all your competitors are using it. Campaigns are becoming more integrated and the ad industry must get social or risk being left behind. This is not to say traditional forms of advertising are disappearing while blogging, social networking, and video sharing take over, but traditional campaigns now require an interactive component to be competitive, and that component usually involves social media. Still don’t believe social media is a big deal? Check out this list of ‘20 Reasons Why You Cannot Ignore Social Media,’ culled from powerhouse media agency Universal McCann. 2 – Mobile advertising With smart phone’s becoming the mobile phone of choice, and the iPhone’s ease-of-use changing the face of mobile search, marketers are becoming increasingly aware of the value in mobile marketing. According to an article Continue reading…
Tags: aggregator sites, content aggregators, mobile advertising, mobile marketing, monetizing Twitter, online video, real-time search, real-time search advertising, Social Media, Twitter search, Twitter vs. Google, web aggregators
Posted in Business, Internet News, Marketing, Online Advertising, Social Media, Technology, Yahoo! | 7 Comments
