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Posts Tagged ‘quality score’
How To Improve Your Google Quality Score
Kristy daniel | December 21st, 2011
The popularity of Google as an internet search tool is so pervasive that in 2006, the verb ‘to Google’ was added to the Oxford English Dictionary. In the following years, Google’s hegemony over the world of search has persisted. But Google is more than just a search engine – it’s also the force behind AdWords, a powerful tool for businesses looking to advertise goods and services to Google search users. Because Google Quality Score is one of the leading indicators of an ad’s performance under AdWords, we’ll use this article to explore the ways you can improve your Google Quality Score and attract more business in the process. How are ads triggered, and what determines their placement? First, a quick recap of the basics of AdWords: When web users search for something on Google, their search results are accompanied by a series of advertisements on the top, right and sometimes bottom side of the page. These ads are populated with keywords related to the web user’s search terms, so that only ads relevant to the user’s search appear on screen. Over the years, factors that determine ad rank have changed. Previously, the most coveted ad positions simply went to the highest bidder for a given keyword. Today bidding still plays a role, but ad position and cost-per-click are determined in much larger part by the Google Quality Score, which evaluates ads on a broader and more complex set of criteria to provide better results for viewers. Things like keyword clickthrough Continue reading…
How To Improve Your Adwords Quality Score
Marcy Zuendel | April 26th, 2011
Part 4 of the 6 Strategies For Superior SEM Results prezi covers quality score, a measure used by search engines to assess the relevance and quality of your ads and determine your ad rank and cost per click. This segment outlines the contributing factors of your quality score and ways to improve them, ultimately helping you to increase the ranking and lower the CPC for your ads. Over the years the way search engines determine ad rank for a campaign has changed. Currently the equation used is maximum bid times quality score. High quality score increases ad rankings and lowers the amount you need to pay per click to rank well. A user could be willing to spend a lot of money for their campaign, but if their quality score is low they will not rank high on the SERP (search engine results page). What factors go into determining a quality score? Keyword CTR Ad CTR Account CTR Historical CTR of Display URLs Quality of the Landing Page To improve your quality score you should increase the depth of your website, add more unique content, include awards and security logos, and use tightly focused ad groups in your campaign. Stay tuned for next Tuesday’s post, Part 5 of 6 – SEO vs Sales: The Battle of Content. Save this Post!
The Page Race
Edwin Rosero | March 28th, 2008
How landing page load time can affect your Quality Score Earlier this month Google modified their Quality Score algorithm to include an assessment of landing page ‘load time’. Incase you are not familiar with landing page terminology; the ’load time’ refers to the amount of time it takes for a user to arrive at your working landing page, after they have clicked on your ad. If you check out the Keyword Analysis page you should be able to view your load time grade. If your keyword was given the, This page loads slowly grade, your quality score will take a hit. If Google finds your page to have an acceptable load time your Quality Score won’t be impacted and you will receive the very exciting, No problems found, grade. If however, Google finds your landing page’s load time to be faster than the average in your server’s geographic region, your Quality Score may be positively affected. Speed is now an important factor in determining the Quality Score of your landing page but not the only one. Google wants publishers to create landing pages that feature unique and relevant content and also are quick to load as this improves the users experience. Advertisers benefit from fast loading landing pages because users are less likely to bail on a site that loads fast as lightning versus one that makes you want to gauge your eyes out from boredom. So, How does Google grade the load time? Well, First, they look at the Continue reading…
