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Posts Tagged ‘pubcon’
PubCon South 2011: The Lost Takeaways
John Vantine | April 11th, 2011
After writing my first two PubCon South 2011 posts (#1, #2), I still had a lot of notes left over. There was a considerable amount of good info that didn’t make it into the first 2 posts because it didn’t fit the “theme” of either. I’m going to do my best to put all of that information into some sort of digestable form here. Keyword Research Sometimes it’s good to go back to basics and see what core tools/methods other people are using. The same core elements are always revisited, but seeing as how this stuff is at the core of what we do as SEOs, it’s important to revisit and re-evaluate day-to-day strategies. Let’s start off with keyword research. This is (or should be) one of the first steps in any new SEO campaign, so it’s probably a good starting point. Michael Black reminds us that every optimization effort should still begin with keyword research. What does your keyword research routine look like? Perhaps you’ve overlooked one of the following: Client Input – This is a great place to start. Clients may not always be right but its important to get their opinion. Analytics – Find out which keywords are currently sending traffic. Even though they might not be the best keywords to optimize for, they can still provide some insight. Google Webmaster Tools – Some of the data provided by GWT is similar to what can be found in Analytics, but you can also look at things like Continue reading…
Tags: analytics, hyperlocal, local search, onsite seo, pubcon, seo advice
Posted in Conference Recaps, Google, Internet News, SEO, Yahoo! | No Comments
Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
KRONiS | March 14th, 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they have. You’ll find a ‘step by step’ walkthrough of how to do this. (Written by SEOMoz’s Rand Fishkin click the image to read the post) (Source: http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers) Points Of Interest: Pages With Substantial low quality can cause the rankings for an ENTIRE site to decline (even if it has OTHER very high quality pages) Best Practice Is To Re-Evaluate Your Site & Look For Poor Quality Pages (e.g. anything that is not useful, poorly written, non-unique, or thin) and remove them Pay attention (finally) to the overall ‘user experience’, design and site ‘usability’. Be sure not to have an overly Continue reading…
Tags: 2011, austin, austin tx, pubcon, pubcon 2011, pubcon south, pubcon south 2011, pubcon texas, search engine marketing conference, search engine optimization, sxsw, texas
Posted in Conference Recaps, Internet News, Online Advertising, PPC, SEO, SEOAudit, Social Media, Trade Show Recaps | No Comments
Aaron Kronis on WebProNews: Wpromote SEO Tools
Michael Block | February 4th, 2011
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings on at PubCon and the importance of common sense in social media. Lookin’ good, Aaron! Thanks to the folks at WebProNews for giving a shout out to Wpromote; they always do a great job. More WebProNews Videos Save this Post!
Tags: aaron kronis, pubcon, pubcon 2011, pubcon videos, search engine optimization, SEO, SEO Audit, SEO Evangelist, seoaudit, SEOAudit Tool, WebProNews, Wpromote
Posted in Internet News, SEO, SEOAudit | 1 Comment
PubCon 2010 Takeaways – Keyword Research, Video SEO, In-House SEO, and More
John Vantine | November 18th, 2010
While I’m by no means a veteran of the search marketing conference scene, this year’s PubCon event was hands-down the best one I’ve attended. It offered a variety of speakers touching on a range of topics, and – Okay, I’m not fooling anyone here. The conference was in Vegas… I could have gone to a convention for collecting and mounting moths and still had a great time. Regardless of all that though, I did leave the conference with a handful of solid takeaways – as opposed to jotting down every single piece of information in every session I attended. That was how I handled notes at SMX West (my first conference), and while I did learn a lot, I left feeling absolutely overwhelmed with information. As Scott Cowley said, “scrambling to capture everything for a blog post means I’m trying to be comprehensive, which means that the best, most actionable content gets lost among the weeds.” Too much new information means that for the most part, I’ll only remember the things I actually have a chance to try for myself, and when you have 10 pages of notes, that’s not really practical. Anyway, this time around, I listened intently but only wrote down things that I had never heard of before, or those that really interested me. I feel that this approach is much more effective. I attended sessions on a wide variety of topics. I will attempt to categorize the notes from those sessions in some way here, so Continue reading…
Tags: analytics, html5, in-house seo, keyword research, keywords, Las Vegas, pubcon, seo for video, usability, user testing, video seo, youtube
Posted in SEO | 5 Comments
PubCon 2010 update – If Google can make Cars that drive themselves… -Matt Cutts
KRONiS | November 11th, 2010
PubCon 2010 is on right now! Instead of “They Put A Man On The Moon”, according to Google’s nerd hero and someone I enjoy talking to and listening to at events such as Pubcon, Matt Cutts, their Head of Spam team. So far its going great, lots of awesome people to connect with and a strong Wpromote crew with @Mariasass, @w00t @ @hannegan. The Need For Instant Gratification has changed us drastically more than we realize. There have been some interesting things already discussed after only one day! David Pogue gave a fantastic and inspiring Keynote, where some of the focus was around just how much things have really changed in a short time. For example, people have literally (because of the need for instant gratification) stopped using VOICEMAIL and EMAIl and just use text messages or tweets most of the time. If you see a missed call, you have no reason for listening to the voicemail, just read the txt or call back or txt / tweet them to ask what they want. Some Reputation Management updates: Rhea Drysdale from Outspoken Media discussed how it can take about FOUR YEARS to recover brand after a serious crisis. Hmm, just think about Toyata and the runaway prius’s and all the recalls…its not been four years, but they’re working on it! Todd Friesen also gave some great feedback on this topic. The thing is that most people don’t care about Reputation Management until there is a major problem and it is Continue reading…
Tags: 2010, Las Vegas, pubcon, pubcon 2010
Posted in Blogging, Conference Recaps, Internet News | No Comments
Webmaster World / Pubcon Las Vegas Recap: VIDEO
KRONiS | November 23rd, 2009
Las Vegas Pubcon 2009 Wpromote was fortunate enough to attend this year’s pubcon in Las Vegas in a slightly different manner than the previous two years we’ve attended. This time Christian (@itsxtian) and I (@KRONiS) had different agenda’s as I had a speaking gig on a great SEO Tools Panel and was armed with my new Zi8 Kodak HD camera. After having lots of experience with our SEO team, Christian was looking for more interesting and specific advanced SEO tactics to take away from pubcon, while supporting my efforts of speaking, networking and also enjoying our time at Pubcon. Now that we’ve attended several of these events and I’ve spoken at BlogWorld, 140character conf, and the Wordcamp LA/Vegas confs, our world of SEO and search-related networking has expanded such that we know who most of the movers and shakers are in this industry. This gives us some piece of mind in knowing who we are looking to meet up with at these events and what we wish to accomplish. I was asked to speak on a SEO / SEM Tools panel with Rand Fishkin (@randfish of SEOMoz), Jon Henshaw (@RavenJon of RavenTools), Jim Boykin (@jimboykin of WeBuildPages) and at first I was simply introducing myself to the community, explaining the things I did to become an SEO. For example: Going to as many conferences as possible and meeting the guys like the ones on this panel and exchanging information, asking the burning SEO questions I had for my clients and Continue reading…
Tags: evan fishkin, head shaving, kronis, Las Vegas, matt cutts, pubcon, pubcon 2009, pubcon videos, SEO Tools, Twitter, video, webmaster world, Wpromote
Posted in Internet News, SEO, Twitter, Video Blog, Wpromote | 4 Comments
