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Posts Tagged ‘PPC’
Client Profile – SpecialTeas.com
Kelly Mothner | December 18th, 2008
SpecialTeas, which was founded in 1996 by a group of tea enthusiasts, has been a highly successful PPC client of Wpromote’s for over a year now. During this time, SpecialTeas has quietly become a leader in the online tea industry. While other retail businesses have struggled to keep sales up during these difficult economic times, SpecialTeas has maintained steady and predictable success despite the current state of the economy. In fact, through the combination of superior online advertising, word-of-mouth promotion, and repeat business, SpecialTeas is enjoying some of their best revenue numbers of the year during this holiday season. Michael Block, Vice President of Client Services and SpecialTea’s dedicated PPC account manager, explains that “SpecialTeas has been able to sustain their continued success in paid search thanks to a comprehensive advertising campaign, a well-organized and easily navigable website, and a superior product line.” No matter how effective a company’s advertising efforts are, it all comes down to the quality of their product. SpecialTeas has always made quality the top priority. From Imperial Blossom herbal tea to Oolong tea, Pu Erh to Mate, SpecialTeas prides itself on searching the world over for only the highest quality teas available. In doing so, SpecialTeas is quickly becoming one of the leading importers of the world’s finest teas and tea accessories. Today, SpecialTeas successfully sells its products to over 50 countries around the world. Their fine teas and accessories are featured in numerous publications including, Martha Stewart Living, InStyle Magazine, Real Simple Magazine and Continue reading…
Tags: PPC, SpecialTeas.com, Wpromote, wpromote client, wpromote client profile
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The Page Race
Edwin Rosero | March 28th, 2008
How landing page load time can affect your Quality Score Earlier this month Google modified their Quality Score algorithm to include an assessment of landing page ‘load time’. Incase you are not familiar with landing page terminology; the ’load time’ refers to the amount of time it takes for a user to arrive at your working landing page, after they have clicked on your ad. If you check out the Keyword Analysis page you should be able to view your load time grade. If your keyword was given the, This page loads slowly grade, your quality score will take a hit. If Google finds your page to have an acceptable load time your Quality Score won’t be impacted and you will receive the very exciting, No problems found, grade. If however, Google finds your landing page’s load time to be faster than the average in your server’s geographic region, your Quality Score may be positively affected. Speed is now an important factor in determining the Quality Score of your landing page but not the only one. Google wants publishers to create landing pages that feature unique and relevant content and also are quick to load as this improves the users experience. Advertisers benefit from fast loading landing pages because users are less likely to bail on a site that loads fast as lightning versus one that makes you want to gauge your eyes out from boredom. So, How does Google grade the load time? Well, First, they look at the Continue reading…
