Government Services
Proprietary data, global reach and complete accountability for federal, state & global government agencies.
Learn More
Posts Tagged ‘PPC’
How To Increase Your Clickthrough Rate (CTR) For PPC
Kristy Hessman | January 19th, 2012
It’s a brand new year and if one of your New Year’s resolutions is to whip your online advertising presence into buns of steel-like shape, you’ve come to the right place. Wpromote will be here all year long dishing out valuable, free tips of the trade to help you get your online marketing strategy ripped. 2012 is already ticking by, so let’s get started. In this article, we’ll talk about different ways to improve your PPC Clickthrough Rate (CTR). CTR refers to the number of people who click on your ad out of the overall number of people who view your ad (CTR = Clicks/Impressions x 100). This rate gives advertisers an idea of the effectiveness of a particular ad. So, What is a Good CTR Score? What is considered a “good” CTR will vary widely across industries, keywords and campaigns. This question does not have a simple nor exact number. We’ve seen CTR’s range from below 1% up to 30% and higher. Rather than fixating on finding this “good” CTR score, it is more important to find out what CTR you need in order to have a profitable campaign. If you determine the ROI you can earn from each click, then you can work backwards to find what CTR’s you will need in order to achieve profitability. What Affects Your CTR? Before getting to the tips, let’s talk about some of the factors that affect CTR. There are several factors that can contribute to your CTR; things like how Continue reading…
Super Bowl XLV: The Ads Are The Real Fun! [Infographic]
Jenny Pauley | February 7th, 2011
The Super Bowl is the single most viewed sporting event in the United States. Every year the top two teams in the NFL collide for the rights to hoist the Vince Lombardi trophy and be anointed Champions. Pretty important stuff. So, do you remember who won Super Bowl XXIX? Yeah, neither do I. But do you remember the Budweiser commercial that launched that year, starring three frogs “Bud” “Weis” and “Er”? I bet you do! This year, we selflessly opted not to pay much attention to the game, and decided to focus on the true stars of Super Bowl Sunday: the advertisements! Below is every stat you could possibly wonder about this year’s Super Bowls ads. Should you like what you see, you can copy and paste the embed code provided below, and this nifty little infographic is all yours! You’re welcome. View in a larger browser Click to view entire infographic Embed the infographic above: <a href=”http://www.wpromote.com” mce_href=”http://www.wpromote.com”><img src=”http://www.wpromote.com/img/super_bowl_xlv_best_in_ads.jpg” mce_src=”http://www.wpromote.com/img/super_bowl_xlv_best_in_ads.jpg” alt=”Super Bowl XLV Ads” border=”0″ /></a><br />Via: <a href=”http://www.wpromote.com” mce_href=”http://www.wpromote.com”>Wpromote</a> Save this Post!
Tags: ads, commercials, facebook, PPC, super bowl xlv, Twitter
Posted in Marketing, Online Advertising, PPC, Social Media | 1 Comment
Reflecting on The Past, and Preparing for a Successful 2011
Marcy Zuendel | December 9th, 2010
As 2010 comes to a close, there is no better time than now to plan for the future ahead. The best way to ensure profitable marketing in 2011, is to reflect on the successes and failures of the past. To begin, take a look at the Marketing strategies you have implemented over the past year, and make note of what has worked for you and what hasn’t. For your successful initiatives consider increasing their budgets or testing new opportunities within their realm. For your not so successful strategies, consider ways of optimizing their performance or shifting those budgets elsewhere. Next, be sure to take a look at what your competitors are doing and if there are areas in which you need to expand your marketing to stay competitive. This past month, SEMPO released its annual State of Search Engine Marketing Report which documents projected search marketing trends. While some of the facts are not surprising, others might give you some insight of what your competitors may be doing and if you are late in the game to join these tactics. One not so surprising statistic was the projected growth of the search engine marketing industry in North America, from $14.6 billion in 2009 to an estimated $16.6 billion in 2010. The growth of this industry is astounding, and if you are not already involved in one or several search engine marketing campaigns, it is a must for your 2011 marketing plan. SEMPO also reported that on average companies expected to Continue reading…
Client Profile – TruckerGuide.com
Dom | June 3rd, 2010
One of Wpromote’s Quicklist clients, Truckerguide.com, is the go to milepost guide for all things trucking related. From interstate exits, to rest areas, to weigh stations, to truck repairs and more, Truckerguide.com is the ultimate compilation of trucking information. Harv Tulk, the founder of Trucker Guide, Inc. compiled over 21 years of road experience into this easy to read, easy to navigate website. All information on the site is free and simple to download and print. Trucker Guide, Inc. did an excellent job in building a comprehensive website, but, like many small businesses, was needing an easy and affordable way to market its website. Last fall Truckerguide.com came to Wpromote with the goals of gaining more exposure on the web and driving quality traffic to their site. We directed them to our Quicklist Core Program. The Quicklist program is our entry-level PPC program that creates sponsored listings in Google and Yahoo for a flat, low monthly fee. The results for Truckerguide.com have been overwhelming. Just this last month, the Sponsored Ads have driven over 1700 visitors to the site and have had almost 40,000 impressions in Google and Yahoo. The client’s ads have maintained an impressive average ranking of 2.1 for its keywords. To learn more about our Quicklist programs and what they can do for your small business, visit Wpromote! Save this Post!
Tags: Client Profile, PPC, quicklist, Search Engine Marketing
Posted in Client Profile, Online Advertising, PPC | No Comments
5 Secrets to Selecting Highly Effective SEO and PPC Keywords
Mike Mothner | June 2nd, 2010
If there is a single concept that is the driver of much of the internet’s growth over the past decade – not to mention nearly all of Google’s $25 Billion of annual revenue – it is the concept of keywords. Keywords are what we type in when we are searching for products, services and answers on the search engines, an act that Americans performed 15.5 Billion times in April 2010 (according to ComScore). For businesses, the implications are huge; keyword selection is fundamental to success in paid search (PPC), organic website rankings (SEO), as well as the holy grail of marketing: how to most effectively market your products and services to your target audience. Do our customers love our product because it is fast acting or because it is long lasting? Do they care more about the great price or the abundant features? The answers very well may lie in the keyword research and strategies below, the same strategies that we use to help our clients, from the local dry cleaner to Fortune 100 companies, with all of their online marketing efforts. 1. Pick good “keyphrases” rather than “keywords” When it comes to search engine marketing, there may be no larger misnomer, no more archaic term than the ubiquitous “keyword”. I propose an official migration to the more accurate term “keyphrase”, but for now I will be forced to accept reality. My frustration with this term is that it quite simply implies a single word, which is rarely the strategy Continue reading…
Tags: Google, PPC, SEO, Wprogram, wprogram feature article
Posted in PPC, SEO, Wprogram | 2 Comments
PPC vs. SEO
Kyle Ashby | April 12th, 2010
Welcome Wpromoter Kyle Ashby to the blog! This is his first of what we hope to be many guest posts. Bravo! It is not an unfamiliar dilemma. Marketing budgets are limited, and efficiency is key. You’ve realized utilizing search engines is a great way to grow your business. But where do you spend your limited budget? There is the ol’ reliable pay-per-click (PPC) versus the new hotshot search engine optimization (SEO). The best way to find out which avenue is best for you is to TEST. Test running PPC and SEO alone, and test running PPC and SEO together. Performing these tests can take months of time, money, and analysis, and you’ll likely come out with some good information on which you can base decisions regarding your next move. But if you don’t have the time and money for months of testing, you should consider the ups and downs of both off the bat and try to make a decision that way. PPC The benefits of PPC revolve around control. You are in charge, from conception to click. Firstly, you decide exactly what search terms, aka ‘keywords,’ you want to advertise under. Speaking of keywords, a huge benefit of PPC is the ability to advertise under nearly unlimited keywords, giving your campaign a very broad reach (no to be confused with ‘broad match’). PPC also allows you to determine the point of entry to your website for each ad you place with customized links. In short, users see what you Continue reading…
Tags: how to choose PPC or SEO, PPC, SEO, SEO vs PPC
Posted in Business, Internet News, PPC, SEO | 4 Comments
