In a slowed down economy with tightened consumer spending, drawing in customers becomes an even more challenging task for many companies. Low prices and high quality products no longer guarantee customers, and the importance of word of mouth becomes even more valuable to businesses. Today’s post on the Wpromoter looks at the ways restaurants and brick and mortar shops in general can leverage online review sites to their advantage. And best of all, it’s free. While for many Americans, 50% of all meals are prepared outside the home, a recent Zagat Survey shows that 33% of people said they are eating out less and being more sensitive to menu prices.   Without a doubt this has effected how restaurants managers have chosen to run their business, often adding new items or specials to their menu, redesigning the restaurant’s decor, or even retraining staff.  But these efforts only go so far when … Continue reading →