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Posts Tagged ‘performance marketing’
The Page Race
Edwin Rosero | March 28th, 2008
How landing page load time can affect your Quality Score Earlier this month Google modified their Quality Score algorithm to include an assessment of landing page ‘load time’. Incase you are not familiar with landing page terminology; the ’load time’ refers to the amount of time it takes for a user to arrive at your working landing page, after they have clicked on your ad. If you check out the Keyword Analysis page you should be able to view your load time grade. If your keyword was given the, This page loads slowly grade, your quality score will take a hit. If Google finds your page to have an acceptable load time your Quality Score won’t be impacted and you will receive the very exciting, No problems found, grade. If however, Google finds your landing page’s load time to be faster than the average in your server’s geographic region, your Quality Score may be positively affected. Speed is now an important factor in determining the Quality Score of your landing page but not the only one. Google wants publishers to create landing pages that feature unique and relevant content and also are quick to load as this improves the users experience. Advertisers benefit from fast loading landing pages because users are less likely to bail on a site that loads fast as lightning versus one that makes you want to gauge your eyes out from boredom. So, How does Google grade the load time? Well, First, they look at the Continue reading…
