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Posts Tagged ‘pay per click’
Wpromote featured on “Countdown to the Closing Bell” on Fox Business
Maria Sass | October 12th, 2010
LOS ANGELES (FOX) – Attending Dartmouth College in 2001, Mike recognized the need for a greater digital visibility for all businesses. Wpromote was born out of Mike’s Dartmouth College dorm room in 2001 as a way to help companies garner and increase their online presence through Pay Per Click (PPC) advertising. “It was a lucrative hobby at the time,” said Mothner. During the Fall semester of his Senior year at Dartmouth, Mike went through corporate recruiting for banking and consulting. He had made it to the final round of interviews at Goldman Sachs in New York, when he had a life changing moment. The interviewer looked down on his resume, and saw Wpromote listed as a successful venture. To call his bluff he asked, “If this is true, why would you want to work here?” “I don’t think he really expected the answer he was going to get,” said Mothner. “It was one of those little defining moments and something kind of snapped, and I said ‘I think that’s a good point. This is probably not the place for me.’ So if I am going to turn down Goldman, I might as well cancel the rest of interviews, and the wheels were set in motion at that point.” Wpromote, Inc. now has 65 employees, is a four-time Inc 500 Honoree, and is ranked the #1 Search Marketing Firm in the U.S. (source: TopSEOs.com). Check out the interview on Fox Business Network here: Watch the latest video at video.foxbusiness.com Save this Continue reading…
Tags: Mike Mothner, pay per click, search engine optimization, SEO, Wpromote
Posted in Business, Internet News, Marketing, Tues News, Wpromote | 1 Comment
Perspective of a Prospect
Brett | June 27th, 2008
A Wpromote intern comments on his time spent at search engine marketing ground-zero. Join him as he questions his work ethic, business philosophy, and faith to his country.
Pay Per Call – The ‘Other’ PPC
Chris Laub | April 2nd, 2008
Being new to the SEM industry, I was intrigued to learn Pay Per Click has a sister, Pay Per Call, who is attracting a great deal of attention within the mobile advertising industry. Whether the younger sister proves to be the more attractive one is yet to be seen. In short, Pay Per Call is self-explanatory: advertisers pay for phone leads instead of click leads. On March 19th, 2007, mobile advertising giant Medio announced a partnership with Ingenio, a major leader in the Pay Per Call market. As of now Medio has inked deals with cellular carriers T-Mobile & Amp’d for their mobile pay per click services. As the two coalesce, they will offer Pay Per Call advertising on a mobile level. While this all sounds exciting, in my humble opinion, the partners are facing huge obstacles in tapping into this market. As is with Pay Per Click, the idea is to use highly targeted keywords to reach as specific of an audience as possible. With PPC II, users will be delivered text ads that contain a title, description (sound familiar?) and a phone number. When the user calls the number Ingenio has provided them with, the advertiser is charged a bid rate for the call. While this is a GREAT solution for small business owners without a website, I see three main problems with this strategy. Number one: when that water pipe burst in your house last night, did you hop on your Amp’d cell phone, get online, and Continue reading…
Tags: Ingenio, Medio, mobile ads, Pay Per Call, pay per click, sem
Posted in Google, Technology | 2 Comments
