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Posts Tagged ‘Paranormal Activity viral success’
Horror Flick Goes Viral…Why Marketing ‘Paranormal Activity’ via Social Media Made Sense
Amanda Moshier | October 12th, 2009
You couldn’t follow the same strategy if you were marketing Titanic. You would be hard-pressed to find the same success at the box office if you were marketing the latest Disney tent pole release. But for a low-budget horror flick like Paranormal Activity, relying heavily on social media marketing was a smart move. After grossing $500,000 in one weekend of midnight screenings in 12 select markets, the studio has expanded to a regular distribution schedule in 46 markets and 170 theaters, and executives at Paramount/DreamWorks are sitting pretty. According to an article in the online edition of today’s Advertising Age, the film cost a mere $15,000 to make and originally caught the attention of Steven Spielberg at last year’s Slamdance Film Festival who then took it to Paramount/DreamWorks with the intent to remake the movie into a major blockbuster. But the studio had different ideas. Turning the film into a big budget hit would have likely taken away from its appeal to the younger, web-savvy set. Now, after a marketing campaign that relied heavily on Internet users and social media platforms like Eventful, Twitter, and Facebook, the film, which few people had heard of just a month ago, is now showing potential to become of the most profitable films all year. I can attest to the fact that I only found out about Paranormal Activity yesterday, after seeing friends post about it on Twitter and Facebook, and from the looks of things, it sounds like I am one of many Continue reading…
