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Posts Tagged ‘paid search’
Boosting the Effectiveness of Display Ads with Paid Search
Amanda Moshier | November 18th, 2009
Troubled with an inability to track the effectiveness of his advertising dollars, John Wanamaker, the father of modern marketing, famously quipped: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The lack of hard metrics available to measure the success of traditional advertising has since been dubbed the Wanamaker problem, and has eluded marketers for years. While it was understood then as it is understood now that advertising is a compulsory part of doing business, the value of a print ad, radio spot, or TV commercial is inherently difficult to determine. Beyond calculating reach, there is little marketers can do to measure the effect an advertisement has on their bottom line. Luckily, the shift to Internet advertising and specifically, search engine marketing, has presented marketers with new opportunities to deliver more transparent and fiscally-responsible ad campaigns. Pay-per-click advertising revolutionized the industry allowing marketers to cut eliminated advertising spend by targeting people actively seeking their products and services, performance marketing let brands expand their reach while assuming none of the financial risk and paying only for results, and search engine optimization gave brands visible proof of their investment in the form of top placement in the search engines. However, despite the considerable advances in tracking that have come with the advent of online marketing, elements of the Wanamaker problem still exist, especially when it comes to display. The Facts About Display Advertising Measuring the effectiveness of display is difficult, but Google Campaign insights Continue reading…
Client Profile: Bevforce
Michael Block | November 16th, 2009
Across the world, in every culture, one thing remains the same: at the end of a hard day of work, we all like to kick back and have a little fun. For many of us, that might mean throwing on some pajamas and cracking a mystery novel. For others, that might mean hitting the theaters to catch the latest romantic comedy. For the more outgoing, though, that might mean hitting the local bar, pub or restaurant and enjoying some good food and good drinks with friends. I, for one, find myself in the third group on many a Friday night. Nothing makes me happier than hanging out with my friends over a beer and catching up with their lives. However, while most of us are enjoying ourselves, it’s easy to forget about all the people who make it possible. Of course, I’m referring to the wait staff, the bartenders, the managers, the delivery men and women, the brewers, the distillers and many, many more. While we’re toasting, they’re working to make sure that we enjoy ourselves to the fullest. In these difficult economic times, though, it’s tough to find employment and the service industry is no exception. Luckily, Bevforce is out there helping hook up employers and prospective employees looking for beverage jobs online. While the CareerBuilders and Monster.coms of the world pile jobs from all over the spectrum into one area, Bevforce occupies the niche of beer, wine, beverage and service industry jobs and careers to help people in Continue reading…
Tags: bevforce, paid search, PPC Management, search marketing, SEO
Posted in Client Profile | 3 Comments
