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Posts Tagged ‘online video’
Hulu Desktop App Challenges Cable Networks
Amanda Moshier | June 8th, 2009
Back in early 2008, Hulu launched in beta to a horde of naysayers and early adopters with high-hopes. Over a year and a half later Hulu is the 3rd most popular online video site, and despite YouTube’s #1 position in the online video space and its relatively massive distribution in comparison with Hulu, Hulu has seen more success at online video monetization, and continues to expand. With more people ditching their cable service in the name of savings and/or convenience and opting to watch their favorite shows online, networks are adding premium content to their websites and sharing much of that content with Hulu. Despite this seemingly symbiotic relationship, networks are not prepared to bring all their content online, while cable providers have to deal with complicated restrictions regarding what they can air for free. Add to the pot the increasingly popularity of DVRs making it possible for cable TV subscribers to ignore ads altogether and cut into networks’ profits, and the fate of cable TV is nebulous. The latest shake up comes with the introduction of Hulu’s new desktop application, one that allows users to transform their computers into a simulated TV and browse Hulu’s web content with a compatible remote control, like the one from Windows Media Player, for example. Will the ease-of-use factor encourage more cable subscribers to cancel their service? Maybe, in the future. Some people may not be willing to give up access to their favorite cable stations and many haven’t figured out how to Continue reading…
3 Online Advertising Trends You Should Know About By Now
Amanda Moshier | May 11th, 2009
In scanning my Google reader for blog fodder over the past several weeks, I noticed the same three topics coming up over and over: social media, mobile advertising, and real-time search. Some of you may be familiar with these trends, and if you are an online marketer, let’s hope you are. For those late to the party or looking for a little clarification, here is a brief overview of three things reshaping the way users experience the web and advertisers do their jobs. 1 – Social media is a big deal It’s been in the spotlight for awhile, but the time has come when no marketer can afford to ignore social media, if only for the fact that competition is fierce, and all your competitors are using it. Campaigns are becoming more integrated and the ad industry must get social or risk being left behind. This is not to say traditional forms of advertising are disappearing while blogging, social networking, and video sharing take over, but traditional campaigns now require an interactive component to be competitive, and that component usually involves social media. Still don’t believe social media is a big deal? Check out this list of ‘20 Reasons Why You Cannot Ignore Social Media,’ culled from powerhouse media agency Universal McCann. 2 – Mobile advertising With smart phone’s becoming the mobile phone of choice, and the iPhone’s ease-of-use changing the face of mobile search, marketers are becoming increasingly aware of the value in mobile marketing. According to an article Continue reading…
Tags: aggregator sites, content aggregators, mobile advertising, mobile marketing, monetizing Twitter, online video, real-time search, real-time search advertising, Social Media, Twitter search, Twitter vs. Google, web aggregators
Posted in Business, Internet News, Marketing, Online Advertising, Social Media, Technology, Yahoo! | 7 Comments
5 Trends to Watch for in 2009 and How to Make Them Work for Your Business
Amanda Moshier | December 10th, 2008
As a follow-up to “The Shrinking Divide Between Media and Communication” (yeah, the post is all about Web 2.0, and the Web 2.0 bubble is probably about to burst but one thing at a time here, okay??), today we’re going to look at a quick round-up of five Internet trends to watch for in 2009, and how to apply them to your business to stay ahead of the curve in the new year. Without further ado, let’s begin our countdown! 1) The Rise of Local Search With smart phones everywhere and more and more people relying on mobile GPS to find their way around town – whether to grab a bite, see a movie, or hit the dance floor, local search is becoming the smart way to get your business in front of the right consumer – one who is actively searching for your business, products, and services – and the renewed focus placed on geo-targeting by major search engines proves that. As consumer spending continues to dwindle, what can small businesses like dry cleaners, hair salons, and specialty retailers do to compete? Advertise in the search engines and target customers in your area. It’s that simple. With less people willing to spend and more people spending less, your primary goal during times like these is to get customers to your establishment, rather than the competitions – but they have to know how to find you first. 2) The Prevalence of Online Video YouTube is old (but still good) news, Continue reading…
