Posts Tagged ‘online reputation management’

PubCon South 2011 Takeways – Online Reputation Management and Social Media

John Vantine | March 16th, 2011

When I found out that PubCon South 2011 was being held in Austin, I was pretty excited. I’ve never been to the Lone Star State before, but I’ve heard nothing but good things about the city. Any place that is referred to as “The Live Music Capital of the World” has my name written all over it.

In my state of excitement (which is often comparable to that of a 12 year old) I overlooked the fact that 90% of the time one spends at a search conference is spent either in conference rooms or in front of a laptop in the hotel room.

 

Online Restaurant Reviews: Make Or Break

Christian Vuong | October 24th, 2008

In a slowed down economy with tightened consumer spending, drawing in customers becomes an even more challenging task for many companies. Low prices and high quality products no longer guarantee customers, and the importance of word of mouth becomes even more valuable to businesses. Today’s post on the Wpromoter looks at the ways restaurants and brick and mortar shops in general can leverage online review sites to their advantage. And best of all, it’s free. While for many Americans, 50% of all meals are prepared outside the home, a recent Zagat Survey shows that 33% of people said they are eating out less and being more sensitive to menu prices.   Without a doubt this has effected how restaurants managers have chosen to run their business, often adding new items or specials to their menu, redesigning the restaurant’s decor, or even retraining staff.  But these efforts only go so far when restaurants turn a blind eye to what people are saying about them online. Why It’s Important For any restaurant, an online review and presence is just as important as the physical appearance.  Monitoring a reputation online is important for two major reasons, accuracy & reviews.  How accurate is the information about your business online? Are the menu prices, address, phone number & business hours correct?  Or is there conflicting information from a recent move or change in management? A business is potentially losing business if incorrect phone numbers and addresses are online. Now to customer reviews, are negative reviews of Continue reading…

 

When YouTube Manages Your Online Reputation

Christian Vuong | February 29th, 2008

The damage of undercover cameras and leaked footage reaching the Internet has been a dilemma music labels and movie studios have been battling for years. Leaked music videos (i.e. 50 Cent ft. Robin Thicke – Follow My Lead), movie trailers (i.e. Wolverine, which isn’t even set to be released until 2009) and other media often reach the masses and many times do more harm than hype. But now it’s not just large companies battling these leaks, rather individuals who are at the forefront of incriminating information, photos and videos posted about them online. Recently, the Baltimore Sun broke the story about Officer Salvatore Rivieri and a questionable video of him man handling a skateboarding teenager. Since then he has become an Internet phenomenon. The original story was dugg by 8652 people, a second incident dugg by 5981 people, and the infamous YouTube Video titled Baltimore Cop Vs. A 14 year old Skateboarder has garnered over 1 million views. At this rate, if another video pops up, maybe he’ll become more popular than the Star Wars Kid. So where does Officer Rivieri’s online reputation stand at the moment? Not so positive as you would probably imagine: We’ve given this over a week’s time to see how the rankings from various news sources, blogs, and video searches populate. We tested a few different combinations of searches on Google for his name: Google Search for Officer Rivieri Google Search for Salvatore Rivieri Google Search for Officer Salvatore Rivieri From all of those searches, Continue reading…

 
 
 

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