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Posts Tagged ‘online marketing’
The Top 5 Scariest Things about the adCenter/Yahoo Search Marketing Merger
Michael Block | August 12th, 2010
Anyone with a pulse and a Yahoo Search Marketing (YSM) or Microsoft adCenter account is aware of the upcoming merger between the two platforms. There is a lot of speculation and conjecture about what will become of online advertising campaigns driven by these channels and information from Yahoo and Microsoft has been unsatisfying at best. One thing is certain, though, the potential for disaster here is real and that’s very, very scary. Yahoo and Microsoft have competed somewhat less than admirably with Google in the battle for online ad supremacy. Many factors have played a role. Google has had a stranglehold on domestic search market share and this has led advertisers to think of AdWords as a means of reaching consumers well before YSM and adCenter. Google has also actively and continually upgraded the AdWords interface and tools. This has led to people with limited marketing or technical knowledge gaining confidence in running their own campaigns. Yahoo and Microsoft, have been much slower in rolling out improvements. Because of this, there is a huge disparity in the usability and functionality of the big three search marketing channels. Google, with its incredibly user-friendly AdWords interface, along with its host of tools (e.g. keyword tool, desktop editor, ad planner) and reporting options has distanced itself as the clear number one; YSM is a distant second. However, what many people who haven’t worked with adCenter with a complicated account don’t know is that adCenter is at least as far behind YSM as YSM Continue reading…
Old Spice Guy: Online Marketing Done to Perfection
Michael Block | July 14th, 2010
I am what marketers would call “brand loyal” to very, very few products. A trip through the super market with me is a total crap shoot. When purchasing paper towels, I will almost always go with cheapest option that isn’t quite as thin as tissue paper. When buying beer, I will reach for the Bud/Miller/Coors Light pack that I see first. When tossing toothpaste into my cart, I find that I’m a sucker for fancy packaging and little else. But when deciding on deodorant, the decision, since high school, has always the same: Old Spice. I never quite knew why I insisted on Old Spice. One might think that it’s because I like the scent but that can’t be right; I often forget which scent I prefer. I even have “Aqua Reef” in my bathroom at home and “Pure Sport” here at work (you never want to be smelly when meeting a client). Perhaps, I choose Old Spice for its performance. Well, I can’t imagine that that’s the case because I’ve never actually taken the Old Spice Challenge: “If you don’t like it you can call 1-800-PROVEIT and we’ll buy you a stick of yours!” That’s okay, Old Spice, the “stick of mine” would just be more Old Spice! Deodorants, for the most part, are pretty similar. They serve two purposes: keeping you from stinking and projecting an image. Most deodorants can handle the first requirement, although I’ve heard (and smelled) that there are some exceptions. The second requirement is Continue reading…
Tags: old spice guy, online marketing, social marketing, Twitter, Viral Marketing, youtube
Posted in Editorial | 3 Comments
4 Ways to Get More Out Of Your Online Marketing This Holiday Season
Amanda Moshier | October 19th, 2009
The fourth quarter (Q4) represents the end of a fiscal year and marks the entrance of the holiday season. Traditionally, this is a time when businesses ramp up their marketing efforts, having taken stock of what has been working, what needs improvement, and what they can do that they still haven’t. In addition to doing a big, end-of-year push, Q4 is also a time to appeal to holiday shoppers by fine-tuning your marketing message. Send a creative e-Card or video you produce yourself – and ask for feedback We realize most holiday and Q4 plans are already well under way, but there are still some things you can do that don’t require long-term planning and are more than likely to yield results! Without further ado, let’s look at four ways to optimize your online marketing and get more out of the holiday season. 1 – Send a Multipurpose Greeting Giving client holiday gifts is par for the course in most industries, but before you order a batch of branded coffee mugs or baseball hats, ask yourself: Is this really something I’d like to receive? And do people really need more “stuff?” With the economy and environment being top of mind for many, show you are paying attention. Instead of sending a traditional gift, create a funny or inspirational e-Card or video and send it to your clients via e-mail. Most will appreciate the idea of scaling back, and if you pull this off well, you will stand out. In the Continue reading…
Tues News: 10/6 (Online Takeover Edition)
Michael Block | October 6th, 2009
In general, parents love their kids. Even still, for every father, there is a secret angst that builds every time his son passes another milestone in life. That angst is caused by the fear and the inevitability that, some day, his son will surpass him. It could come in the form of a mean crossover dribble on the basketball court or as a brilliantly written essay in history class. You never know when it’s coming but you know it’s coming. There has always been a similar relationship between traditional media and online marketing and I think that everyone in the industry has been feeling it for some time. We’re at the cusp now; online advertising is surpassing traditional advertising and–much like the dad who got juked on the basketball court or who could never write such a great paper–it was really only a matter of time. In the UK, the Internet has already passed TV as the largest advertising medium. This is the first country of economically significant size to encounter this. The UK is a nation of people who are extremely well-versed online. On many popular English-language sites, Americans are often surprised by the amount of Brits sharing thoughts in the comments section. Despite the level of online literacy in the UK, I don’t expect the other major developed nations of the world to be far behind the UK as ad spends moves more and more online. [The Guardian] We all know that magazines are in decline, however, did Continue reading…
The Truth About Viral Marketing, Part 1
Amanda Moshier | July 8th, 2009
If you work in the advertising business, you’ve probably heard the term ‘viral marketing.’ People often toss around the term, but unless you’re someone who has worked on a viral campaign, there is a good chance you are confused about what it really means. To dispel any confusion and get you up to speed with one of the most effective marketing tactics at your disposal, we’ve put together a two-part series we hope will leave you with a better grasp of viral marketing, and maybe even a little inspiration. What it isn’t When explaining a concept as frequently misunderstood as viral marketing, it is often useful to start by defining what it isn’t. That being said, let’s start with the requisite debunking of two common viral marketing myths. – Viral marketing is easy Many people think viral marketing involves little more than making an amateur video, putting it up on YouTube, and emailing a couple friends. But that is simply not how it works. Launching a successful viral campaign involves careful analysis of your goals, extensive research on your target demographic, and highly creative execution. There are always cases where a video or similar content ‘goes viral’ seemingly on accident, but without tactful consideration of the goals of your campaign or a long-term strategy for engaging users, the campaign is unlikely to gain traction or do anything to raise lasting awareness for your brand. – Viral marketing is free It is understandable that many people think viral marketing is ‘free’ Continue reading…
Webinar – Advanced Online Marketing
Mike Mothner | January 6th, 2009
Below is a link to our most recent Advanced Online Marketing Webinar. This webinar is designed for those with moderate to extensive experience in the PPC marketplace. We hope you find it informative and leave with some great takeaways that can be implemented into your marketing campaign or landing page design immediately! Click Here to view the Webinar. (Please click on the play icon within the movie clapper icon when you get to the next page.) Give aprox. 20 seconds for the audio to begin. As requested during the webinar, here is the link to the Google Analytics “Raw Query” Hack Visit the Wpromoter often to learn about upcoming webinars! Save this Post!
Tags: Add new tag, Google, online marketing, PPC Management, search engine optimization, SEO, Wpromote
Posted in Internet News, Webinars | 2 Comments
