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Posts Tagged ‘Online Advertising’
This Month In Marketing – Movember
Kyle Ashby | November 24th, 2010
Hello, my name is Kyle Ashby. I’m 25 years old and I can’t grow facial hair. This in itself would be sad enough if it weren’t compounded by the fact that it’s “Movember”. Everyone across the world (that matters) is celebrating the almighty mustache. Alas, all I can do is cheer by the sidelines. It’s like high school all over again. Mustaches as a whole, in my opinion, fall somewhere between creepy and hilarious. But lately (in this bizarro hipster world, where the line between ironic and trendy becomes blurrier by the day), everyone seems to be able to laugh with and appreciate the mustache. Adelaide capitalized on this pivotal time in the world of whiskers for a good cause: prostate and testicular cancer. They have taken something that terrifies me (“turn to the left and cough”) but fun to support. When things as amazing as Movember sweep through this world of ours, it reminds me that there are still people out there who really know how to market a great idea. In this case, those people are the Aussies. Last year the charity raised $42 million. This year alone, they’ve raised approximately $40 million, and they still have a week to go. Hopefully the holiday season will bring out the best in us and they will beat 2009’s record. The official Movember site had almost 250,000 visitors in the month of November 2009, and 60,000 in October. This October, they’ve tallied up almost 100,000 – Which means that we Continue reading…
Tues News: 3/23 (Them’s Fightin’ Words Edition)
Michael Block | March 23rd, 2010
Let’s get ready to rumble! This edition of the Tues News brings you three big bouts between behemoths of business. Sometimes, fighting isn’t something relegated to boxers, MMA fighters and Jerry Springer Show guests; sometimes it spills over into the world of online marketing! Without further delay, let’s get to the fights. Let’s get going! Google vs. China: In this corner, hailing from the US of A, holding the title for most important company of the last decade, wearing the rainbow trunks: Google! In this corner, hailing from the Middle Kingdom, holding the title of biggest country in the world, wearing the red trunks: China! This is truly a clash of the titans if ever there was one. The gist is that Google blamed a large scale hack attack on the Chinese government. It was an attempt, Google claims, to get access to the bevy of data that Google holds referencing the users of all of its products. Now, the gloves are off and Google isn’t playing China’s censorship game any more. This is a bold move and one that was long overdue from the “don’t be evil” company. One could argue that the search results never should have been censored in the first place. Unfortunately, though, China will likely block access to Google and the citizenry will be inundated with state sponsored news about the situation. Maybe, in the long term, companies taking action like this in China will have a positive effect, however, in the short run, I Continue reading…
Tags: behavioral targeting, china, FTC, Google, Online Advertising, viacom, youtube
Posted in Tues News | 2 Comments
Tues News: 3/16 (Twitter in Transition Edition)
Michael Block | March 16th, 2010
Twitter is in an interesting period of its development. By all accounts, it is still a very popular site, ranking 12th in the world and US according to Alexa. That said, the honeymoon period seems to be over as Facebook and Google have upped their social networking game and new players such as foursquare and Gowalla have entered the fray. If Twitter wants to remain one of the most important websites in the world, it’s going to have to do two things: innovate and make money! In this edition of the Tues News, we’ll examine Twitter at this crucial stage and see whether recent goings on seem to point to a bright or dim future for the masters of the mini blog. Let’s get going! As I mentioned above, Twitter needs to make money, obviously, if it wants to survive. Google proved that ads can drive a search engine; Facebook proved that ads can drive a social network. Since Twitter is a little bit of both, it could be assumed that, if done properly, a proprietary ad system on Twitter could bring it into the black. Well, according to Peter Kafka, we will probably see such a platform in mid-April. It will be very interesting to see how this is rolled out, how advertisers will be able to interact with it and how effective such a medium can be. In Google and Facebook, ads benefit from being very targeted and from a plethora of impressions. Will Twitter be able to Continue reading…
4 Things You Can Do With Google Analytics
Amanda Moshier | February 9th, 2009
Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main categories: “direct” (type-in URL, bookmark, non-web link, etc.), “search engines”, and “referrer” (from another website, etc.), but the reporting is not limited to these categories alone. Within these 3 categories you can identify sources of traffic as generated by an email campaign or newsletter mailing, for example. The way this is done is a bit more technical than I intend to get in this post but the upshot is GA lets you determine the value of your marketing in terms of web traffic (and corresponding actions taken by visitors) by tagging links and creating unique URLs to be used in Continue reading…
Tags: adwords, adwords optimization, content value, google analytics, Online Advertising, PPC, ROI, sem, web traffic, website design, WproUniversity, Yahoo!
Posted in Business, Google, Internet News, Technology, Wpromote | 5 Comments
