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Posts Tagged ‘olympics’
How Google Ruined The Olympics
Christian Vuong | August 7th, 2008
The Beijing Olympics are just around the corner, the Olympic torch has made its way to the Great Wall, and the world’s eyes & TiVOs are all set to China. Unfortunately for many families, the recent Olympic ticketing scam (BeijingTicketing.com) has ruined their Olympic spirit. While Internet scams are nothing new, from those Brooklyn StoreFronts, to pyramid schemes, an Olympic ticketing scam of this magnitude has never been heard of. Let’s look from an SEO perspective of how BeijingTicketing.com, a web site less than 1 year old, overtook the #1 position on both Google and Yahoo from CoSport.com, the Official Olympic Tickets Sales web site. Note: The CoSport.com domain is over 9 years old. 1. Home Page Design CoSport.com From running a simple SEOMoz Crawl Test (viewable here) we can see the full web site itself is only 7 pages, and 5 of those pages include duplicate title tags and meta descriptions. Not a great start, but not necessarily the end of the world for CoSport. The linking structure found on the home page is another story. The web site is broken up into a 4 column layout with the left column acting as an information & sub-navigation bar. Let’s look at the three prominent columns on the CoSport.com home page: 1st column: This section focuses on telling the visitor about the web site, similar to a welcome message. 2nd column: This section focuses around a link that leads to another domain (JetSetSports.net) 3rd column: This section forces the visitor Continue reading…
Tags: beijing 2008, beijingticketing, cosport, Google, olympics, ticket scam, trust
Posted in Google, Internet News | 2 Comments
