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Posts Tagged ‘mobile search’
Optimizing For Mobile & Local Search: 5 Things Businesses Need To Know About Local SEO
Christian Vuong | June 28th, 2011
The annual SMX Advanced Conference covers a vast array of information in the search industry. This year, like others, covered everything from SEO, to Social Media, to Paid Search and more. And while it did feel like every conversation touched on Google’s Panda update and its effects on the industry, there was an important underlying theme, which was that local search has grown and is becoming even more important to businesses. According to Google, local searches now account for 20% of searches on Google. Mix this in with comScore’s May 2011 report and now we’re looking at 2.24 billion queries a month on Google with local intent. Yes, that’s billion with a B. These changes aren’t just coming from search engines, but also from the mobile side. In mobile, 95% of smartphone users have looked up local information and 88% of these users generally take action within a day. Combine this with the 66% of users who use location based apps such as Groupon NOW, Yelp, shopkick & Happy Hours, and this makes optimizing and managing a business’ online reputation even more important. Besides VCs pouring in all this money for location based apps, Google is also investing, heavily marketing local search to businesses and to date has over 4 million business listings in its index. At the same time, Google has been constantly testing out new layouts for the Google Places results. Don’t assume Bing has taken this lying down though. Bing powered search continues to grow in market Continue reading…
Tags: Bing, bing business portal, foursquare, friend recommendations, groupon now, mobile search, seattle, shopkick, smx advanced, yelp
Posted in Local Search, SEO | 4 Comments
Local Search Takeaways From Pubcon Vegas 2010
John Vantine | November 15th, 2010
Local search is rising. Currently, 20% of all Google queries are related to location. comScore reported that Americans performed 15.4 billion Google searches in March of 2010. If 1/5th of those searches were related to location, that’s a little shy of 3.1 billion location-based queries… In one month. Local search was certainly one of the recurring themes at SMX West back in March. At PubCon Vegas 2010, local was even more prevalant, but there was also more of a sense of urgency attached to the topic. Instead of writing one long unorganized post that covered all of my “takeaways” from Pubcon, I figured I’d do one dedicated to local & mobile search, since several of the sessions I attended were based around those topics. Please note that this is not a comprehensive guide to local search for businesses; rather, this is a collection of the things I found to be most useful and/or interesting. Some of the recent changes that Google has made in how they handle local search suggest that a business with a good web presence AND a good local listing will prevail in the SERPs. If you haven’t already secured and optimized your local listings, it’s more important now than ever before that you do so. If nothing else, use a service like KnowEm to claim these listings, with intentions of leveraging them in the future. Eric Bramlett had some good news: Local search is still easy. He then offered some bad news: It’s getting more and Continue reading…
Tags: google local, local business, local search, local seo, mobile search
Posted in Google, SEO | 3 Comments
3 Mobile Search Tactics to Boost Your ROI
Amanda Moshier | April 7th, 2010
It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To help you understand the value and place of mobile search in your marketing mix, last month we identified three significant ways mobile differs from online search. For this month’s feature, we tapped one of the top mobile advertising networks to give you straight-from-the-horses-mouth advice on how to leverage mobile search for maximum ROI. Read on for three tactical tips to change the way you think about mobile search and help you get more out of your next campaign. 1 – Create a custom mobile landing page Not only is it difficult (and sometimes impossible) to view an entire website on Continue reading…
Tags: 3 mobile search tactics, mobile advertising, mobile marketing, mobile search, Wprogram
Posted in Business, Mobile Marketing, Mobile Search, Wprogram | No Comments
Understanding Mobile Search: 3 Reasons Mobile Is Different
Amanda Moshier | March 3rd, 2010
In January’s newsletter, we discussed 3 online marketing trends from 2009 that are shaping 2010, one being the mobile web (and the other two being real-time search and social media). We pointed to predictions of mobile devices outnumbering computers by 3 to 1 in the year 2012 and the mobile advertising industry reaching $3.3 billion by 2013, and recommended building a mobile version of one’s site – but what about advertising? As the number of users accessing the web via mobile devices grows, so do the number of advertisers vying for their interest. While the long-term potential of mobile advertising remains to be seen, marketers are realizing mobile can be leveraged not only to drive mobile site traffic but also, foot traffic, purchase decisions, brand awareness, and word-of-mouth. Likewise, the nature of mobile search existing primarily as a means to locate actionable data in real-time suggests an attractive potential for ROI higher than that of online search. Couple these factors with massive growth expected in the smart phone sector and Kelsey Group predicts mobile search will account for an impressive 73% of all mobile spend by 2013. Still, despite such momentum, the mobile advertising industry is young, and with a venue so new, it can be difficult to identify where to start. While a variety of mobile advertising tactics are available, including SMS messaging and display, the proven return of paid search makes it a sensible choice for marketers allocating their first mobile spend. Before jumping on the mobile bandwagon, Continue reading…
Google gets bigger, acquires mobile ad network AdMob
Amanda Moshier | November 9th, 2009
Today’s big news comes from the Google camp in the form of a $750 million deal to acquire AdMob, the mobile ad network that has seen impressive growth in just a 3-year period. While overall spend on mobile advertising is nominal in comparison to spend on regular search and display, the trend towards mobile phones becoming personal computers is well on its way, and the amount marketers spend on mobile search can only increase as our knowledge of the space and metrics we use to we understand it become more sophisticated. Google’s acquisition of AdMob transforms Google into an all-in-one solution for marketers looking to spend their dollars online; assuming the deal closes (it will be scrutinized by the FCC as most of the search giant’s big moves are), Google will be in the position to place both display and search ads on regular and mobile sites, as well as ads in mobile applications, making it an even mightier force in the online ad space, and likely giving the FCC even more reason to watch Google like a hawk. According to Google’s press release, AdMob was specializing in display and in-application mobile ads, while Google was focused mainly on search. This deal gives Google yet another competitive edge in a market that is expected to see revenues as high as 3.3 billion dollars in 2013, according to eMarketer. Whether mobile search meets the industry’s expectations remains to be seen, but I am more interested in how mobile advertising will change Continue reading…
Tags: Google acquires AdMob, Google AdMob deal, mobile advertising, mobile search
Posted in Google, Internet News, Technology | 2 Comments
4 Things in ’08 That Changed the Face of Search
Christian Vuong | December 19th, 2008
What a year this has been! With 2008 drawing to a close, “Top 10” or “Best of 2008” lists are the way to go. ’08 bought about many changes to the online world, but without being to broad and I’d like to share 5 things I thought contributed to change in the face of Search. #4. The iPhone & Blackberry Why: Local SEO, Location-Aware Search, Geo-Targetted PPC Ads & Mobile Web Sites. 2008 was the year for the smart phone. While numerous manufacturers rolled out new models, it was Apple’s iPhone 3G and the Blackberry that took the spotlight. Apple’s iPhone claimed over 17% of the smart phone market in Q3 and Blackberry continued to roll out newer and faster models such as the Storm and Pearl Flip. What these devices highlighted was the emergence and public adoption of mobile web browsing. Mobile browsing was no longer for just for the businessperson, but for the average Joe the Plumber. Location-aware search also took center-stage with applications like UrbanSpoon, Around Me, and Google Maps (with the iPhone’s GPS). How exactly did this effect search? It further showed the importance of optimizing for local SEO terms and mobile friendly web sites. As CNet reported, Google is starting to display Sponsored Ads on the iPhone. In 2009, we’ll mostly see the rising importance of geo-targetting ads for mobile platforms. #3. Google Search Suggest & Yahoo Search Suggest Why: Long Tail Keywords Ok, this one is sort of cheating because Yahoo! Search Suggest has Continue reading…
