Tag Archives: mobile search

It’s Not You – It’s Your Un-Optimized Mobile Website

Jenna Scaglione | April 2, 2013

Mobile_Site_Choice

I’m reminded of George Costanza on Seinfeld as he not so cleverly connives his way out of a dysfunctional relationship by telling his past love interest the words every woman longs to hear, “It’s not you… it’s me.” So we may not be on the other end of a “Costanza convo” but when talking about the lack of conversions and untapped potential of your website… it really isn’t you, it’s actually your mobile site. Your desktop website could be the best thing since sliced bread, but if your mobile site is not optimized and offers users a terrible experience, you may find yourself on the other end of a “Costanza” moment. How do you optimize your mobile site? That’s the million dollar question and one only you can answer. I could lecture you on the top 10 tips to optimizing a mobile site, but if they don’t apply to your … Continue reading →

Optimizing For Mobile & Local Search: 5 Things Businesses Need To Know About Local SEO

Christian Vuong | June 28, 2011

The annual SMX Advanced Conference covers a vast array of information in the search industry. This year, like others, covered everything from SEO, to Social Media, to Paid Search and more. And while it did feel like every conversation touched on Google’s Panda update and its effects on the industry, there was an important underlying theme, which was that local search has grown and is becoming even more important to businesses. According to Google, local searches now account for 20% of searches on Google. Mix this in with comScore’s May 2011 report and now we’re looking at 2.24 billion queries a month on Google with local intent.  Yes, that’s billion with a B.  These changes aren’t just coming from search engines, but also from the mobile side. In mobile, 95% of smartphone users have looked up local information and 88% of these users generally take action within a day. Combine … Continue reading →

Local Search Takeaways From Pubcon Vegas 2010

John Vantine | November 15, 2010

Local search is rising. Currently, 20% of all Google queries are related to location. comScore reported that Americans performed 15.4 billion Google searches in March of 2010. If 1/5th of those searches were related to location, that’s a little shy of 3.1 billion location-based queries… In one month. Local search was certainly one of the recurring themes at SMX West back in March. At PubCon Vegas 2010, local was even more prevalant, but there was also more of a sense of urgency attached to the topic. Instead of writing one long unorganized post that covered all of my “takeaways” from Pubcon, I figured I’d do one dedicated to local & mobile search, since several of the sessions I attended were based around those topics. Please note that this is not a comprehensive guide to local search for businesses; rather, this is a collection of the things I found to be … Continue reading →

3 Mobile Search Tactics to Boost Your ROI

Amanda Moshier | April 7, 2010

It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To … Continue reading →

Understanding Mobile Search: 3 Reasons Mobile Is Different

Amanda Moshier | March 3, 2010

In January’s newsletter, we discussed 3 online marketing trends from 2009 that are shaping 2010, one being the mobile web (and the other two being real-time search and social media). We pointed to predictions of mobile devices outnumbering computers by 3 to 1 in the year 2012 and the mobile advertising industry reaching $3.3 billion by 2013, and recommended building a mobile version of one’s site – but what about advertising? As the number of users accessing the web via mobile devices grows, so do the number of advertisers vying for their interest. While the long-term potential of mobile advertising remains to be seen, marketers are realizing mobile can be leveraged not only to drive mobile site traffic but also, foot traffic, purchase decisions, brand awareness, and word-of-mouth. Likewise, the nature of mobile search existing primarily as a means to locate actionable data in real-time suggests an attractive potential for … Continue reading →

Google gets bigger, acquires mobile ad network AdMob

Amanda Moshier | November 9, 2009

Today’s big news comes from the Google camp in the form of a $750 million deal to acquire AdMob, the mobile ad network that has seen impressive growth in just a 3-year period. While overall spend on mobile advertising is nominal in comparison to spend on regular search and display, the trend towards mobile phones becoming personal computers is well on its way, and the amount marketers spend on mobile search can only increase as our knowledge of the space and metrics we use to we understand it become more sophisticated. Google’s acquisition of AdMob transforms Google into an all-in-one solution for marketers looking to spend their dollars online; assuming the deal closes (it will be scrutinized by the FCC as most of the search giant’s big moves are), Google will be in the position to place both display and search ads on regular and mobile sites, as well as … Continue reading →