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Posts Tagged ‘mobile marketing’
3 Mobile Search Tactics to Boost Your ROI
Amanda Moshier | April 7th, 2010
It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To help you understand the value and place of mobile search in your marketing mix, last month we identified three significant ways mobile differs from online search. For this month’s feature, we tapped one of the top mobile advertising networks to give you straight-from-the-horses-mouth advice on how to leverage mobile search for maximum ROI. Read on for three tactical tips to change the way you think about mobile search and help you get more out of your next campaign. 1 – Create a custom mobile landing page Not only is it difficult (and sometimes impossible) to view an entire website on Continue reading…
Tags: 3 mobile search tactics, mobile advertising, mobile marketing, mobile search, Wprogram
Posted in Business, Mobile Marketing, Mobile Search, Wprogram | No Comments
3 Online Advertising Trends You Should Know About By Now
Amanda Moshier | May 11th, 2009
In scanning my Google reader for blog fodder over the past several weeks, I noticed the same three topics coming up over and over: social media, mobile advertising, and real-time search. Some of you may be familiar with these trends, and if you are an online marketer, let’s hope you are. For those late to the party or looking for a little clarification, here is a brief overview of three things reshaping the way users experience the web and advertisers do their jobs. 1 – Social media is a big deal It’s been in the spotlight for awhile, but the time has come when no marketer can afford to ignore social media, if only for the fact that competition is fierce, and all your competitors are using it. Campaigns are becoming more integrated and the ad industry must get social or risk being left behind. This is not to say traditional forms of advertising are disappearing while blogging, social networking, and video sharing take over, but traditional campaigns now require an interactive component to be competitive, and that component usually involves social media. Still don’t believe social media is a big deal? Check out this list of ‘20 Reasons Why You Cannot Ignore Social Media,’ culled from powerhouse media agency Universal McCann. 2 – Mobile advertising With smart phone’s becoming the mobile phone of choice, and the iPhone’s ease-of-use changing the face of mobile search, marketers are becoming increasingly aware of the value in mobile marketing. According to an article Continue reading…
Tags: aggregator sites, content aggregators, mobile advertising, mobile marketing, monetizing Twitter, online video, real-time search, real-time search advertising, Social Media, Twitter search, Twitter vs. Google, web aggregators
Posted in Business, Internet News, Marketing, Online Advertising, Social Media, Technology, Yahoo! | 7 Comments
