Today’s big news comes from the Google camp in the form of a $750 million deal to acquire AdMob, the mobile ad network that has seen impressive growth in just a 3-year period. While overall spend on mobile advertising is nominal in comparison to spend on regular search and display, the trend towards mobile phones becoming personal computers is well on its way, and the amount marketers spend on mobile search can only increase as our knowledge of the space and metrics we use to we understand it become more sophisticated. Google’s acquisition of AdMob transforms Google into an all-in-one solution for marketers looking to spend their dollars online; assuming the deal closes (it will be scrutinized by the FCC as most of the search giant’s big moves are), Google will be in the position to place both display and search ads on regular and mobile sites, as well as … Continue reading
Tag Archives: mobile advertising
3 Online Advertising Trends You Should Know About By Now
In scanning my Google reader for blog fodder over the past several weeks, I noticed the same three topics coming up over and over: social media, mobile advertising, and real-time search. Some of you may be familiar with these trends, and if you are an online marketer, let’s hope you are. For those late to the party or looking for a little clarification, here is a brief overview of three things reshaping the way users experience the web and advertisers do their jobs. 1 – Social media is a big deal It’s been in the spotlight for awhile, but the time has come when no marketer can afford to ignore social media, if only for the fact that competition is fierce, and all your competitors are using it. Campaigns are becoming more integrated and the ad industry must get social or risk being left behind. This is not to say … Continue reading