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Posts Tagged ‘mobile advertising’
5 Simple PPC Management Tips For Q4 – Part One
Michael Block | September 28th, 2011
It’s almost October and you know what that means. No, I’m not talking about figuring out how to end things with your summer fling or how to make your Justin Bieber Halloween costume less creepy, I’m talking about how to get your online marketing adequately prepared for the upcoming holiday season! If you think that September is too early to be gearing up for that all important fourth quarter, then you’re doing your competition a huge favor. Luckily, Q4 isn’t something to fear; it’s something to get excited about. Even if you aren’t a retailer, Q4 can mean the beginning of a new fiscal year, the return from a long vacation or the preparation period for the beginning of the 2012 calendar year for your potential clients. Below, I’ve laid out five PPC management tips for Q4 that can be applied very easily for advertisers of all stripes, from eCommerce stores looking to have a big Christmas season to B2B service providers looking to keep a leg up on competing firms: 1. Get a preview of what to expect using Google Insights: Google Insights for Search is a tool that advertisers can use to see historic trends for some of their top keywords over time. In order to get an idea of what you can expect out of your potential audience, try entering in a few of your high volume terms into Google Insights. Make sure that you set your parameters correctly. For most of my clients, I like to Continue reading…
Tags: Google Insights, mobile advertising, Remarketing, Retargeting
Posted in PPC Management | 3 Comments
3 Mobile Search Tactics to Boost Your ROI
Amanda Moshier | April 7th, 2010
It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To help you understand the value and place of mobile search in your marketing mix, last month we identified three significant ways mobile differs from online search. For this month’s feature, we tapped one of the top mobile advertising networks to give you straight-from-the-horses-mouth advice on how to leverage mobile search for maximum ROI. Read on for three tactical tips to change the way you think about mobile search and help you get more out of your next campaign. 1 – Create a custom mobile landing page Not only is it difficult (and sometimes impossible) to view an entire website on Continue reading…
Tags: 3 mobile search tactics, mobile advertising, mobile marketing, mobile search, Wprogram
Posted in Business, Mobile Marketing, Mobile Search, Wprogram | No Comments
Understanding Mobile Search: 3 Reasons Mobile Is Different
Amanda Moshier | March 3rd, 2010
In January’s newsletter, we discussed 3 online marketing trends from 2009 that are shaping 2010, one being the mobile web (and the other two being real-time search and social media). We pointed to predictions of mobile devices outnumbering computers by 3 to 1 in the year 2012 and the mobile advertising industry reaching $3.3 billion by 2013, and recommended building a mobile version of one’s site – but what about advertising? As the number of users accessing the web via mobile devices grows, so do the number of advertisers vying for their interest. While the long-term potential of mobile advertising remains to be seen, marketers are realizing mobile can be leveraged not only to drive mobile site traffic but also, foot traffic, purchase decisions, brand awareness, and word-of-mouth. Likewise, the nature of mobile search existing primarily as a means to locate actionable data in real-time suggests an attractive potential for ROI higher than that of online search. Couple these factors with massive growth expected in the smart phone sector and Kelsey Group predicts mobile search will account for an impressive 73% of all mobile spend by 2013. Still, despite such momentum, the mobile advertising industry is young, and with a venue so new, it can be difficult to identify where to start. While a variety of mobile advertising tactics are available, including SMS messaging and display, the proven return of paid search makes it a sensible choice for marketers allocating their first mobile spend. Before jumping on the mobile bandwagon, Continue reading…
Tues News: 3/2 (Win Some, Lose Some Edition)
Michael Block | March 2nd, 2010
“Sometimes you win. Sometimes you tie. You almost, almost, almost never lose.” –Will Ferrel,”Bat Fight” 2009 Oh, Will Ferrel, truer words have probably been spoken many, many times before. However, Will isn’t completely wrong, either. As it stands, this quotation is not only accurate as it applies to bat fights; it’s also pretty accurate as it applies to Google. Think about it: lots of victories, a couple of washes and the occasional failure. In this edition of the Tues News, we’ll take a look at a recent Google win, a recent loss and an upcoming venture that could go either way. Let’s get going! Google scoring another victory isn’t particularly newsworthy, however, in the area of patent law, every win is potentially huge. This week, Google was finally awarded a patent for location-based advertising. I know what you’re thinking: “Hey, isn’t that patent incredibly broad?” Answer: yup! I’m not sure whether this will make Google’s purchase of AdMob the smartest move since they bought Urchin but it certainly seems like a possibility. Could Google use this patent to go after Yahoo Search Marketing and MSN adCenter? Could they wield this as a weapon against Apple in the mobile game? We’ll certainly find out but, either way, this is an epic win for an already phenomenally successful company. [MarketingPilgrim] When I was a kid and my Little League team lost, my dad would remind me, “You can’t win ‘em all.” Then I would go play Tecmo Super Bowl on Nintendo, beat Continue reading…
Tags: at&t, click to call, Google, mobile advertising, search marketing, Yahoo!
Posted in Tues News | 2 Comments
3 of the Biggest Web Trends from 2009 That Will Shape Your 2010
Amanda Moshier | January 6th, 2010
Looking back on 2009, it seems there has never been a year full of more change, excitement, and shocking news – and if there has, I wasn’t alive to witness it. We saw the death of Michael Jackson, arguably the biggest pop star in the world, fall of the US economic system, inauguration of the first African-American President and fall from grace of a hero, Tiger Woods. We looked on as North Korea detained journalists Laura Ling and Euna Lee, the swine flu epidemic sent an already anxious nation into further panic, and health care reform drew sharp lines in the sand between haves and have-nots – and we’re barely scratching the surface. In spite of all this, life goes on, and so does business. In the online sector, we saw just as many developments, and at times it became difficult to keep up. Things on the web change at such a rapid pace it can be tough to nail down what matters now and what will tomorrow, but that is part of the fun. Working in this business you have to keep up with trends, and after a year as action-packed as 2009, with the Yahoo/Bing merger, Google’s constantly shifting ranking algorithm, and the double-sided impact of SEO on relevancy in search, cherry-picking the most ‘influential’ developments seems silly – there truly were too many to count! Instead, let’s kick-off 2010 with a recap of three related industry trends that picked up speed in 2009 and show little signs Continue reading…
Tues News: 11/10 (Google Is God Edition)
Michael Block | November 10th, 2009
If you are religious, I hope you don’t take offense to the title of this blog. Obviously, Google isn’t God but man-oh-man are they giving the Big Guy a run for His money. I recently wrote an email to a client who’s AdWords account had suffered terribly low quality scores from only three days of total activity in his account, “The lesson, as always, is that Google is God and even turning on your account for three days can royally screw things up for no reason two months later. It’s their world and we just live in it.” That’s a real quote! Maybe there are two lessons: Google is extremely powerful and only getting stronger. I should be careful about how colloquial I get with my clients, especially when writing an email after 6:30pm on a Friday. Luckily, regarding the second item, the client seemed to chuckle and agree with me regarding the first item. And it’s true; just when you think Google can’t get any bigger, more relevant or more powerful, they find a way to surprise you. This week’s edition of the Tues News deals with three pretty amazing developments in the Googleverse. Let’s get going: The big news this week was that Google purchased AdMob, the big dog in mobile ads, for $750 million. You’re most likely to have seen AdMob ads if you have an iPhone and own any free apps. This is a major purchase for Google and gives them a big advantage in what Continue reading…
Tags: admob, free wifi, Google, mobile advertising, newscorp, search marketing
Posted in Tues News | 8 Comments
