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Posts Tagged ‘Microblogging’
Viral Marketing Debunked, Part 2: 5 Viral Transmission Tactics to Make Your Content a Smash
Amanda Moshier | August 6th, 2009
Welcome back to the second part of our series on viral marketing! In part one, we dispelled some common viral marketing myths and explained the value of viral tactics in a time when engaging consumers with traditional methods is becoming more difficult. This is not to say viral marketing is ‘easy,’ however, and the success of any viral campaign is largely dependent on two factors: the quality of the viral content, whether a video, microsite, widget, game, or otherwise, and the transmission tactics used to seed it. Today, let’s discuss five time-tested viral transmission tactics that can be used to seed any viral content and how to make them work for you. 1 – Blog Outreach One of the fastest ways to get your viral content seen by your target demographic is to secure coverage on influential blogs in your niche. For example, if your product is something targeted at moms, you would want to reach out to the most highly read bloggers in the parenting niche. If your product is targeted at college students, you would want to reach out to top bloggers in that niche, and so on. When reaching out to key bloggers, a common tactic is to keep it simple and make your intent clear. Write a friendly email introducing yourself and let the blogger know what you are promoting and why you think it makes sense for their audience. Include a link to your content and wait for responses. 2 – Social Networking Social networking Continue reading…
Tags: blog outreach, digital PR, digital press releases, Microblogging, microblogs, social bookmarking, social bookmarks, Social Media, social media optimization, social networking, social networks, Viral Marketing, viral marketing tactics, viral seeding, viral seeding tactics
Posted in SEO, Social Media, Viral Marketing, Wpromote | 4 Comments
Have You Heard The News About Twitter?
Amanda Moshier | February 10th, 2009
The social networking and microblogging service was slow to catch on, but since its launch in 2006, Twitter has become a communications tool for over 6 million tech-savvy users. Today it seems everyone and their mom is tweeting, and as someone who only recently figured out how to work the phenomenon to my advantage, I’m enjoying the thrill tweets bring to my daily routine. The value of Twitter uncovered I’ll admit, I was skeptical at first. Why send updates to my personal network, isn’t that what Facebook is for? I wasn’t sure how Twitter could benefit me or whether or not it was a waste of time, but it was Wpromote’s very own Mike Mothner who got me interested in learning more. Last week, he told me that a tweet about a his recent blog post landed us on Fresh Inc., the blog owned by Inc., the go-to online resource for small businesses and entrepreneurs. It all started making sense. How Twitter helps me professionally In the past 24 hours alone, after tweeting about my blog on on Google Analytics, I have seen my ‘follower’ list triple in size. Internet marketers, social media experts, and online entrepreneurs have slowly begun to follow me on Twitter, and the more industry followers I gain (and the more interesting people I discover), the more I realize Twitter rocks. The downside of Twitter’s massive popularity – charging brands to Tweet Corporate and global brands have caught on to the Twitter craze, too, and are Continue reading…
