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Posts Tagged ‘meta descriptions’
SEO Advice: How-To Write Unique, Effective Meta Descriptions & Page Titles…and Why the Meta ‘Keyword’ Tag Doesn’t Matter
KRONiS | December 14th, 2009
SEO Advice Although one of the most BASIC and easy-to-implement SEO tactics is simply making DIFFERENT/UNIQUE page titles and meta descriptions for all your website pages, many people still don’t bother to do this. Those who do will rank higher against pages similar in weight in terms of inbound links and appropriate anchor text but without unique meta data. META DATA: what’s important Meta tags that matter include the all-important ‘Meta Description‘ and ‘Meta Robots‘ tags. There is the ‘Google Webmaster Tools Verification’ tag and others that have specific functions, but for search the Meta Description and Robots tag are the most important in terms of on-page optimization. There is another tag, however, that people spend a lot of time with called the ‘Meta Keywords’ tag – and it just isn’t that important. The Meta ‘Keyword’ Tag and why you don’t need it The Meta ‘Keyword’ tag is falsely important to many site owners. I constantly get calls from people with SEO questions who say thing’s like, “We’ve already taken care of all the meta keywords and what not.” But they don’t understand they are wasting valuable time. Here are two reasons why: When you use the meta ‘keyword’ tag, competitors can see easily which keywords you are targeting and use that information in a competitive manner – e.g. buying PPC advertisements or inbound links targeting those terms specifically knowing that you do, too Google has announced they do not use the Meta Keywords in any part of their search Continue reading…
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Posted in SEO | 7 Comments
The Google Stimulus Plan: 2 Improvements That Hurt Or Help?
Christian Vuong | March 25th, 2009
If Google had a stimulus plan, maybe this is the beginning. Google recently changed the fee structure of Google Checkout to reflex PayPal’s pricing. Doing so upset many users, some even started a Facebook Group against the fee hikes, but the new fees will result in more money in the bank for the big G. But here comes new news, if you haven’t already heard, yesterday Google announced on their official blog that they will be implementing two new features, both aimed at “making sure you have the highest quality search experience possible.” Sounds innocent, but how innocent are they really? The first feature implemented is the expanded list of useful related searches (as seen above on a search for dementia). What exactly is this? These are the search results that appear near the top or bottom of a search engine results page (SERP) for popular and high-traffic terms. Image courtesy Google The second improvement is the addition of longer search result descriptions. The search results description Google is referring to is the wording beneath the blue links. How is this wording exactly chosen? Google and the other major search engines generally pull from the meta description tag or if none exists, use snippets of text found on the page. This new improvement only applies to search queries that use 3 or more words. My Opinion: Google is spreading the wealth (of traffic)! I’m a big fan of the expanded list of related searches. In theory, if Google is recommending Continue reading…
