A Smattering of SEO News: 7/9/14


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Hey folks, happy Wednesday. I hope all my fellow Americans had a wonderful 4th of July holiday, and that everyone else had a wonderful regular weekend. The holiday here in the States slowed down our SEO news a little, but there is still some good stuff, so let’s dive in! Google News: Matt Cutts To Go On Leave – Google’s head of web spam, Matt Cutts, announced on his blog that he’s going to be taking something of a sabbatical. Apparently he’ll be taking off until roughly October. But he says not to worry: the spam team is “much better at spam fighting than I am.” We’ll miss his regular videos, but it’s good to know things on the web spam team at Google will be moving forward unabated. Companies Such As Yelp Join Fight Against EU “Right To Be Forgotten” Ruling – Recently, local search giant Yelp joined the growing … Continue reading

A Smattering of SEO News: 4/30/14


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Hey folks, welcome to another Wednesday and another Smattering of SEO News! It’s been a fairly busy week for Google, and many still wonder what the future of Google+ holds, among other things. Check it all out in this week’s news! Google News: Google Explains Why Google Sometimes Ignores Title Tags – In a recent webmaster video, Google’s Matt Cutts addressed the question of why Google sometimes ignores a set title tag and uses something else on its own. Cutts said that they want to see a title tag that, on some level, is relevant and matches the query of the searcher, and is also relatively short with a good description of what the page and site are about. If your title tag doesn’t fit within these criteria, Google may use anchor text from links pointing to your page, content from the page, or info from DMOZ. This fortifies the … Continue reading

A Smattering of SEO News: 4/16/14


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Hey folks, happy after-taxes day! I hope the tax season was easy and rewarding for you all, and that you got huge refunds! With that said, we’ve got some great SEO tidbits this week, so let’s dive in and help you forget about tax season that much faster!     Google News: Several States Threaten Legal Action if “Illegal” Sites Aren’t Delisted from Google – The attorneys general in over twenty states are threatening legal action against Google if the search engine doesn’t remove videos and ads promoting illegal products, such as those selling fake prescription drugs. While Google has hired over 100 people to flag these “rogue ads and videos,” that isn’t enough to satisfy the AGs apparently. We’ll keep you apprised as this situation develops. Google Analytics To Diagnose Own Tracking Code – Google is rolling out a beta test version of new feature of Analytics in which … Continue reading

A Smattering of SEO News: 3/20/14


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A day late, but hopefully not a dollar short! Howdy folks, and welcome to this week’s Smattering of SEO News. Sorry for the late entry, I completely lost track of which day it was yesterday, which can happen when one is super busy with SEO awesomeness. The news never stops though, so without further delay, here’s the big news from the last week. Enjoy!     Google News: A Cornucopia of Cutts: Because there was a ton of Matt Cutts-related news out of SMX West and beyond last week (and I love a chance at some alliteration), I’m doing a quick summation of all the Cuttlery, which includes: Cutts Would Give A Ranking Boost To SSL Enabled Sites If He Could – At SMX West, when pressed on the issue, Cutts said that an important trend in 2014 was to make one’s site SSL enabled. When asked if Google said … Continue reading

A Smattering of SEO News: 3/5/14


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Hello folks, and happy Wednesday! I hope you’re ready for another round of piping hot SEO news, because I’ve brought it right out of the oven. Enjoy!     Google News: Cutts: Focus On Clarity Of Content Rather Than Technicalities – In a recent webmaster video, Matt Cutts answered a question regarding whether someone’s content should be more technical or more approachable. Cutts said it’s always best to focus on clarity in your content, so as to make it as approachable and readable as possible for the widest possible audience. This will help keep users engaged in your site. You can also offer more technical resources to supplement this content if you choose, but make sure your main focus is clarity and readability above all else. Makes sense to me. Google Gives Details On How They Identify Paid Links – Google recently released a nearly eight minute video, again with … Continue reading

A Smattering of SEO News: 2/3/14


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Hello folks, happy Monday, and happy February! I hope January was awesome for you all, and may February be even better. It’s been a busy year for SEO so far, and the past week has had some awesome stories, so let’s dive in!   Google News: Google And Bing Agree: Previous Successes Don’t Guarantee Success In SEO – In a recent webmaster video, Google’s Matt Cutts deals with what owners of older sites can do to maintain their site and keep their high search rankings. Basically, he says a lot of webmasters are nervous about making changes to a successful site, and eventually sites can look dated, run slowly, or be cumbersome to navigate. All of these are usability problems which can cause users to move to newer, more up-to-date sites that are just as hungry for high rankings. Cutts suggests to take a fresh look at your site and … Continue reading