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Posts Tagged ‘link efficiency’
Anchor Text Test: Making The Most Of A Link Opportunity
John Vantine | February 22nd, 2010
Link building may not be rocket science, but it can be difficult. It’s not always easy to find “authority” sites in your niche that are willing to link to you – and when you find someone with a relevant site/blog who is willing, the link may not be on your terms. Likewise, while guest posting is a great way to build links, best practices change frequently and it can be tough to keep up. Despite these inconsistencies, however, one factor remains that contributes greatly to any link building initiative and that factor is anchor text. The importance of anchor text when link building When link building, anchor text is key. Ideally, anchor text should take the form of keywords for which you want your site to rank. However, since other sites will invariably link to you, it can be difficult to control how these links are anchored. Say, for example, you run an online snowboarding store… We’ll call it snowstuff.com. You want your store to rank well for relevant terms in your niche – terms like “snowboards” – and the way people link to you matters. Ideally, you’d have links from many “authority” sites in your niche and most of them would use the anchor text “snowboards.” Unfortunately, however, some people who link to you may use some other less-than-desirable anchor text, like “snowstuff.com,” or even “click here,” neither of which help your site rank for important keywords. You may try to convince them to change the anchor text, but Continue reading…
Tags: anchor text, Backlinks, guest posts, link efficiency, link opportunities, SEO
Posted in SEO | 13 Comments
