A Smattering of SEO News: 4/19/13

Brian Rubin | April 19, 2013

Hello, and welcome to the new weekly feature here on Wpromote that we’re calling a Smattering of SEO News. Each week we’ll present a rundown of the most important SEO news pieces from the previous week, and we’re starting with a doozy. This week you’ll find quite a bit of news from Google, as well as news from Yandex, Facebook and Twitter. I hope you enjoy it and find it useful. Have a great weekend! Google News: Google Reaches Deal with EU, Will Label Own Results – Google has reached a deal with EU regulators who accused it of anticompetitive practices in regards to ranking Google’s own services higher than its competitors. According to the deal, Google will clearly label all search results that are theirs, making them easier to spot and distinguish from competitors. Google Faces Two New Anticompetitive Lawsuits – British mapping service Streetmap has filed a lawsuit … Continue reading →

How To Blog Effectively

Collin Perry | November 12, 2012

There is a huge buzz out there about blogging. But many people out there are asking themselves how do I blog? And how do I do it well? Well this blog entry sets out to provide some guidelines on how to properly blog. Creating fresh, engaging content helps build a loyal following and attract links. For this reason, it is necessary to blog on a regular basis. The more often you can blog, the better. I would recommend blogging once a day, but if that isn’t plausible, then once or twice a week would be a good schedule. Another factor in blogging effectively is making your blog SEO friendly. Here’s how… Conduct Keyword Research Using your targeted keywords in your blog posts is a must. Don’t over-use the words though; they should be used naturally. Generally about 2% keyword saturation is good, but a little more or a little less than … Continue reading →

The Difference Between Match Types In Google AdWords

Rebecca Eaton | October 19, 2012

When you’re paying to run ads online, you want to get the most for your money. That’s why it’s important to understand how to use your keywords effectively. And that means knowing the difference between keyword matching options and in which instances you should be using each of them. When you set up a campaign in Google AdWords, you have the choice between using broad match, phrase match or exact match for your keywords. In most cases, the broader the match, the more traffic potential. At the same time, using exact match may result in more relevant searches. So, what are the differences between match types? And which one should you be using? Broad Match Broad match is the default option in Adwords. Using broad match means that your ads will show up whenever someone types something into Google that includes your keywords and even when they type in words … Continue reading →

Viewing Your True Organic Traffic With Advanced Segments

Brian Flores | September 17, 2012

Although Google conceals analytics data on logged-in Google account users, it’s still really simple to get plenty of information on organic traffic going to your site. No big surprise there. However, much of that information isn’t really useful at first glance because it’s often saturated with variations and misspellings of your company’s brand (as seen in the fabricated example below). Wouldn’t it be nice to view your organic traffic data minus users who were trying to get to your website in the first place? Wouldn’t it be nicer to have this information readily available in Google Analytics each time you were doing keyword research? Well, it’s all possible thanks to Advanced Segments. In this post, I will show you how to easily set up an advanced segment so you can view your website’s organic, non-branded traffic anytime and with just a couple clicks of your mouse. Viewing Your Website’s Organic … Continue reading →

Client Profile – CivilWar.org: Removing SEO Roadblocks for Non-Profit Organization

Rebecca Eaton | June 25, 2012

CivilWar.org was looking to increase their fundraising efforts and to become the leading resource provider for Civil War history. Problem: Large-scale Competitors were Outranking Them for Many Key Terms Solution: To improve rankings for highly competitive keywords, Wpromote enhanced and optimized onsite content in the Resources and Battlefields sections of the site. The addition of multiple tabs, maps and keyword-targeted content to the Battlefields section of the site attributed to the dramatic increase in search engine rankings and website traffic for terms such as “battle of Gettysburg”. Problem: Google was Reporting Numerous Errors on CivilWar.org Solution: Wpromote updated and optimized all duplicate title tags and meta descriptions to include targeted keywords and follow Google’s recommended best practices. We repaired the canonicalization error, which now redirected the non-www version of the site to the www version, also helped reduce the number of crawl errors immensely. The Results Wpromote has dramatically increased … Continue reading →

How To Improve Organic Search Rankings

Rebecca Eaton | May 1, 2012

Organic. Is it better? That seems to be an ongoing point of contention in the foodie world. But in the SEO world, hands down, organic traffic is not only better, it is necessary to ensure that your website gets the attention it deserves, which comes in the form of higher search rankings. Organic traffic is any traffic that comes to your site naturally, through search criteria rather than someone clicking on a paid advertisement for your site. Most large companies spend a lot of time and money optimizing their website content with the goal of gaining high organic search rankings. While there is no tried and true strategy to ensure that your website can get on the first page of the search engine results, there are a number of agreed upon tactics in the industry that can help you get off to the right start. Keywords Everything goes back to … Continue reading →

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