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Posts Tagged ‘it managers’
CEOs, Be Careful Not to Assume That Your IT Person Knows All Your Company Needs to About SEO
KRONiS | March 4th, 2009
The following is a hypothetical example of a situation that happens daily across North America in offices everywhere: – KRONiS Okay, so you are losing money fast, everyone is blaming the economy, and your marketing dollars are all you have left to try and save this problem. Your online goldmine selling one-of-a-kind shoelaces that blew up bigger than Pet Rocks is now becoming a warehousing nightmare and you are running out of ideas fast. Recently you learned that your website doesn’t rank in the top 500 for the term ‘shoelaces’ in the 3 major search engines and you can’t seem to explain it, nor can anyone at your board meeting. You start to ask your team what the possible solutions to this can be, while someone blurts out ‘We need to start twittering! Does anyone know how to do this?’ Suddenly all eyes are on your intern from NYU who is currently texting his pals about a pub after work. ‘Look he’s twittering right now!’, exclaims your marketing director. At this point you’ve come to this – asking your intern for help with your Internet Marketing. Luckily, your intern was laid off from spending last summer at Yahoo! and although promised a job permanently, things didn’t pan out due to the downward spiral of the hi-tech job market during these pressing times. So at this point, Chip (the intern) pipes up and asks, ‘Who is running your SEO and what are they doing to target shoelaces?’. Silence. The Marketing director Continue reading…
