Tag Archives: Internet News

Extra! Extra! Read All About It… On Twitter?

Jenna Scaglione | May 9, 2013

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Where do you first hear about breaking news?  Your local news station? Twitter and Facebook? If you polled a cross-section of today’s “everyday” social media user, many would tell you that they hear about breaking news in one of two ways… 1. Twitter Feeds or Trending Stories – Twitter displays the top stories as they occur, or the stories that become the most popular whether via tweeting or re-tweeting. Here is a look at Twitter’s current trending topics as of 8:40 PST, May 7, 2013: Users watch this info intently waiting for popular topics to surface. 2.  Facebook News Feed – Facebook users read news from their friends’ posts in their newsfeeds. A quick “share” can spread this information rather quickly. Remember these top headlines? Quite a few headlines broke on social media sites before popular offline media outlets could even put pen to paper. Whitney Houston’s Death – Broke … Continue reading →

Facebook’s Facelift: 4 Ways to Capitalize on the Revamped Newsfeed

Erica Bernhard | March 14, 2013

I know, I know-another Facebook-altering update? Changes to the site’s user interface have consistently been met with criticism, if not all-together uproar, and this occasion is no exception. The real question at hand is how you, as either an individual or a business, can harness the upheaval and end up on top (…of the newsfeed). We’ve all been there: scrolling through your newsfeed, rocking your snuggie while eating Nutella straight from the jar (no? Just me?)… When you come across a friend’s post with more ‘likes’ than you have Facebook friends and more ‘shares’ than you have real friends. So what gives? It all boils down to this: times, they are a’changing. Facebook needed a little Facelift—and your page (especially if you are using it for Facebook marketing) may need one too. With the roll out of the new Facebook Newsfeed features, there are four principles you should live by. … Continue reading →

This Month in Marketing: Google vs. Bing

Kyle Ashby | February 3, 2011

It is no shock to hear that Google and Bing are constantly at each others throats. You would think that two giant companies would pretend to be civil about it. But, luckily for our entertainment, they aren’t being civil. Google was fed up with Bing for supposedly stealing their search results. So, they ran a sting operation and claim that they caught Bing. Google then announced catching Bing’s hand in the trillion-dollar cookie jar. Bing of course denies this outright and attempts to fire back about Google’s legal trouble.  This has now escalated into a full-fledged war, very available to the public’s eyes via tweets and blogs. Who is right? I have no clue. But I can tell you my first impression: Google is right. I just assume they are. Over the years, Microsoft has not really made themselves synonymous with “trust”.  I’m not saying the “Big Brother” Google hasn’t … Continue reading →

The Top 5 Scariest Things about the adCenter/Yahoo Search Marketing Merger

Michael Block | August 12, 2010

Anyone with a pulse and a Yahoo Search Marketing (YSM) or Microsoft adCenter account is aware of the upcoming merger between the two platforms. There is a lot of speculation and conjecture about what will become of online advertising campaigns driven by these channels and information from Yahoo and Microsoft has been unsatisfying at best. One thing is certain, though, the potential for disaster here is real and that’s very, very scary. Yahoo and Microsoft have competed somewhat less than admirably with Google in the battle for online ad supremacy. Many factors have played a role. Google has had a stranglehold on domestic search market share and this has led advertisers to think of AdWords as a means of reaching consumers well before YSM and adCenter. Google has also actively and continually upgraded the AdWords interface and tools. This has led to people with limited marketing or technical knowledge gaining … Continue reading →

GrowCo & SES NY Recap

Mike Mothner | March 30, 2010

Greetings! Well, the last two weeks have been a whirlwind of hotel rooms, conference centers and networking events. In the end, however, it was well worth it, as we met a ton of prospective and current clients and partners, gave several amazing talks and spent some great time with the thought leaders of our exciting industry! We kicked things off two weeks ago in Orlando as a sponsor of Inc. Magazine’s GrowCo conference, enjoying it’s second terrific year. Though it was designed as an educational conference for companies more in the bootstrap phase that with the right guidance make it to the flagship Inc 500/5000 conference, we were thrilled by the caliber of companies and people at the conference (not to mention the growing turnout of just under 500). We capped off the conference with a boisterous day at Disneyworld and Epcot center, a destination that sadly eluded me for … Continue reading →

Tues News: 2/2 (Groundhog Day Edition)

Michael Block | February 2, 2010

Today is Groundhog Day, which means that the world’s most famous groundhog, Punxsutawney Phil, came out of his hole to give us a prediction. Well, it’s bad news, unfortunately, as Phil saw his shadow and doomed us to another six weeks of winter. That’s bad news, however, much like in the movie Groundhog Day, starring the irreproachable Bill Murray, it’s just more of the same. Phil, you see, has seen his shadow in ten out of the last eleven winters! It seems that life is imitating art with this sort of repetition. Well, repetition and “business as usual” seem to be the order of the week in the field of search marketing as well. This time, I’ve brought you three stories of what feel like old stories but are actually hot off the presses in honor of Groundhog Day and the eponymous movie. Let’s get going! Microsoft can’t make money … Continue reading →