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Posts Tagged ‘Internet advertising’
Why I Started Paying Attention to Internet Ads (aka How Facebook Changed My Life)
Amanda Moshier | November 17th, 2008
Having worked in online advertising for almost five years, I’ve become accustomed to ignoring most of the ads I see online, whether they come in banner, pop-up, or text form. Don’t even get me started on spam e-mail – I used to write it. It was complicated and lucrative. It took wild creativity and a lot of risk. The underbelly of email marketing A thrilling field, for sure. I came in each morning eager to see the results of last night’s e-mail drop – did I manage to increase conversions by improving the subject line? Did the text only drop outperform last week’s? Did that whitelist we sent that shower gel offer to convert or was it a waste of a good list? We labored daily to analyze the results of hundreds of email drops, making adjustments to our metrics as needed and keeping in mind that we weren’t comparing apples to apples. It was nice to see the results of your work in numerical form – write a persuasive email and make a grip of cash. Improve a struggling offer, and the sales guy who booked it would get a crazed email from the client asking if it was possible I could write for them (and only them) full-time. We laughed. Eventually the shady practices that propelled the industry started to piss enough people off, and the business model of the company I worked with came undone. I moved on to less offensive (albeit still troubling) pastures – writing Continue reading…
Tags: email marketing, facebook, Internet advertising
Posted in Business, Internet News | 6 Comments
