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Posts Tagged ‘initial caps’
SEO Advice: How-To Write Unique, Effective Meta Descriptions & Page Titles…and Why the Meta ‘Keyword’ Tag Doesn’t Matter
KRONiS | December 14th, 2009
SEO Advice Although one of the most BASIC and easy-to-implement SEO tactics is simply making DIFFERENT/UNIQUE page titles and meta descriptions for all your website pages, many people still don’t bother to do this. Those who do will rank higher against pages similar in weight in terms of inbound links and appropriate anchor text but without unique meta data. META DATA: what’s important Meta tags that matter include the all-important ‘Meta Description‘ and ‘Meta Robots‘ tags. There is the ‘Google Webmaster Tools Verification’ tag and others that have specific functions, but for search the Meta Description and Robots tag are the most important in terms of on-page optimization. There is another tag, however, that people spend a lot of time with called the ‘Meta Keywords’ tag – and it just isn’t that important. The Meta ‘Keyword’ Tag and why you don’t need it The Meta ‘Keyword’ tag is falsely important to many site owners. I constantly get calls from people with SEO questions who say thing’s like, “We’ve already taken care of all the meta keywords and what not.” But they don’t understand they are wasting valuable time. Here are two reasons why: When you use the meta ‘keyword’ tag, competitors can see easily which keywords you are targeting and use that information in a competitive manner – e.g. buying PPC advertisements or inbound links targeting those terms specifically knowing that you do, too Google has announced they do not use the Meta Keywords in any part of their search Continue reading…
Tags: code to content ratio, code to text, code to text ratio, code:content, how to write meta descriptions, how to write page titles, how to write title tags, initial caps, meta descriptions, Meta Keywords, Meta Titles, Page Titles, search engine optimization, SEO, seo advice, SEO Meta Descriptions, SEO Title Tag
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