Posts Tagged ‘iad’

Tues News: 3/30 (Google in Hot Water Edition)

Michael Block | March 30th, 2010

Google has been getting it’s way and throwing its weight around for a while now. If you get in Google’s way, they are likely to buy you out or do what you do better than you do it. If you’re going along for the ride with them, you’d better be sure not to make them angry. They’ve very quickly established themselves as the most important and salient company of the last decade. Well, as it turns out, the 10s won’t be as easy as the 00s, by all measures, for Google. This year is already starting out with some serious contention and competition for Google. In this edition of the Tues News, we’ll check out some of the troubles that are likely to plague Google in the near future and possibly beyond that. Let’s get going! Apple’s Entry into the Ad Market: Google is the undisputed king of search marketing for some time now. Even though AdWords wasn’t first, it proved to be the best, most user-friendly and most worthwhile method to post ads on SERPs. Google has never looked back and even purchased AdMob to make sure that their footing in the mobile search market is secure. Well, it seems that Apple has plans to throw its hat in the ring as well and iAd could be devastatingly powerful given the dominance of the iPhone and upcoming release of the iPad. It’s true, there are now contenders running Google’s Android OS, but the iPhone remains king and the iPad Continue reading…

 
 
 

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