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Posts Tagged ‘Hulu’
Hulu Desktop App Challenges Cable Networks
Amanda Moshier | June 8th, 2009
Back in early 2008, Hulu launched in beta to a horde of naysayers and early adopters with high-hopes. Over a year and a half later Hulu is the 3rd most popular online video site, and despite YouTube’s #1 position in the online video space and its relatively massive distribution in comparison with Hulu, Hulu has seen more success at online video monetization, and continues to expand. With more people ditching their cable service in the name of savings and/or convenience and opting to watch their favorite shows online, networks are adding premium content to their websites and sharing much of that content with Hulu. Despite this seemingly symbiotic relationship, networks are not prepared to bring all their content online, while cable providers have to deal with complicated restrictions regarding what they can air for free. Add to the pot the increasingly popularity of DVRs making it possible for cable TV subscribers to ignore ads altogether and cut into networks’ profits, and the fate of cable TV is nebulous. The latest shake up comes with the introduction of Hulu’s new desktop application, one that allows users to transform their computers into a simulated TV and browse Hulu’s web content with a compatible remote control, like the one from Windows Media Player, for example. Will the ease-of-use factor encourage more cable subscribers to cancel their service? Maybe, in the future. Some people may not be willing to give up access to their favorite cable stations and many haven’t figured out how to Continue reading…
Look What Happened to Hulu…
Amanda Moshier | October 22nd, 2008
The economy is in the sh*tter. The mortgage bubble burst. Wall Street lost its shirt and Joe the Plumber watches in horror while his 401k dwindles down to a measly $4.01. Okay, Joe the Plumber isn’t a real plumber. Turns out he has no license, and he probably doesn’t have a 401k either, but you get the point. Times are tough. People are afraid. And if Hollywood’s historical record of success in times of fear, angst, and war tell us anything, it’s that the best medicine for an empty wallet is a good laugh (or cry). Could this explain the recent rise in Hulu’s popularity? It could. But I’m more interested in the fact that the negative predictions of many a web pundit regarding Hulu’s viability were wrong. If you don’t know Hulu, read our blog from January and you’ll find Hulu is the NBC Universal/News. Corp-owned on-demand video portal that launched to a slew of criticism and ne’er-do-well-wishes earlier this year. You’ll also find a prediction that Hulu, with a little hard work, could in fact blow YouTube out of the water. It just goes to show that predictions are like opinions (everyone’s got _ _ _ ), and sometimes, you just gotta wait-and-see. Until next time, I leave you with a Hulu-hosted webisode of The Office. Enjoy! Save this Post!
Tags: economy, Hulu, Joe the Plumber, mortgage bubble, on-demand video, The Office, youtube
Posted in Internet News | 3 Comments
