Posts Tagged ‘Graphic Design’

I Have Interests Volume 1: Typography

Jeff Pickett | January 9th, 2009

Not long ago, my little sister asked me if American Apparel and Crate & Barrel were “the same company.” She was hesitant and skeptical as she asked, but confused that both stores shared a nearly identical design aesthetic. I interpreted the question in a much broader context: my sister was having her first brush with the rich and fascinating world of typography. In 2007, the ubiquitous Helvetica typeface celebrated it’s 50th birthday. Those who would consider this trivial probably missed the exhibit held at New York’s Museum of Modern Art, the documentary “Helvetica” by Gary Hustwit, or the numerous books on this “official typeface of the 20th century.” Moreover, those who find it silly that museums, writers, and movie directors would spend time showcasing a “font” probably aren’t as observant as my little sister. (Aside from American Apparel and Crate & Barrel) Perhaps you’ve heard of: Microsoft, Panasonic, BMW, Jeep, Toyota, American Airlines, Lufthansa Airlines, 3M, McDonald’s, Target, Energizer, Mobil, Arco, Shell, Texaco, and on and on and on… If you aren’t big on corporations, maybe you’ve heard of music groups like The Beatles, The Rolling Stones, or The Ramones; all of whom have used Helvetica over the years. The introduction to any typography text will probably explain how different typefaces can evoke different emotions and moods from readers to achieve very powerful branding effects. Many graphic designers feel that a typeface can be one of the most powerful forms of propaganda at their disposal. How perplexing, then, that so Continue reading…

 

BOOgle!

Jeff Pickett | October 31st, 2008

So I’ve officially been given free reign: my bi-weekly blog is clear of all topical restraints. Have I seen any good movies lately? Read any interesting books? Discovered the perfect root beer? Settled the Fante/Bukowski debate once and for all? You, dear readers, will be the first to know! But all this freedom has come as a shock to my Wpromote-conditioned mind. When given the choice to write about anything, I still decided to write about Google! The halloween spirit has captured my attention this week… I’m haunted by the Google homepage! I don’t remember the first time I encountered one of Google’s festive holiday logos, but I know that every one has brought a smile to my face. Today, I decided to delve a little deeper and see what i could find out about those delightfully different designs. A speedy Google search offered a wealth of information (as per usual). Reading about Dennis Hwang was a highlight; he’s the designer behind Google’s festive logos since July 2000, and current head webmaster. I was also guided (Googled?) back to the fantastic database of all past holiday logos! In celebration of All Hallow’s Eve, here are 9 years of Google Halloween logos in all there glory! You can trace their rise through these illustrations, and I heard they’ve hidden the secrets to their success within them… Which one’s your favorite? Save this Post!

 
 
 

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