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Posts Tagged ‘gowalla’
Facebook Places: Location’s Wakeup Call
Michael Block | August 25th, 2010
About one week ago, Facebook released a new product called Facebook Places. It’s an application that allows you to check yourself and your friends in at locations such as restaurants, bars, parks and other places of interest. Facebook Places is only the latest in a series of location-based social media platforms to launch, however, the big difference between Facebook Places and the others (e.g. Foursquare, Gowalla, Loopt) is that Facebook Places is powered by Facebook and the other are not. Facebook has done what once seemed impossible at worst and improbably at best; it has made money in the social media space. Twitter is still figuring things out, Google can’t really decide on a product to offer and the other big names (Yahoo, Microsoft, et al.) have pretty much stayed out of it. Because of this and the fact that Facebook is now the top site on the Internet in terms of pageviews¹, Facebook’s entry into the location-based socia media space is a big, big deal. Despite the fact that Facebook has partnered with Foursquare and Gowalla for the launch of Facebook Places, this announcement couldn’t have come at a worse time for Foursquare. Foursquare had only very recently begun to distance itself from its competitors. Take a look at the change in unique visits since December of 2009 between the three most relevant players in the location-based social media space: Even if Foursquare and Facebook are tenuous allies for the moment, that alliance is likely to last only as long Continue reading…
Tags: facebook, facebook places, foursquare, gowalla, Social Media
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