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Posts Tagged ‘Google trademark lawsuits’
Tues News: 3/30 (Google in Hot Water Edition)
Michael Block | March 30th, 2010
Google has been getting it’s way and throwing its weight around for a while now. If you get in Google’s way, they are likely to buy you out or do what you do better than you do it. If you’re going along for the ride with them, you’d better be sure not to make them angry. They’ve very quickly established themselves as the most important and salient company of the last decade. Well, as it turns out, the 10s won’t be as easy as the 00s, by all measures, for Google. This year is already starting out with some serious contention and competition for Google. In this edition of the Tues News, we’ll check out some of the troubles that are likely to plague Google in the near future and possibly beyond that. Let’s get going! Apple’s Entry into the Ad Market: Google is the undisputed king of search marketing for some time now. Even though AdWords wasn’t first, it proved to be the best, most user-friendly and most worthwhile method to post ads on SERPs. Google has never looked back and even purchased AdMob to make sure that their footing in the mobile search market is secure. Well, it seems that Apple has plans to throw its hat in the ring as well and iAd could be devastatingly powerful given the dominance of the iPhone and upcoming release of the iPad. It’s true, there are now contenders running Google’s Android OS, but the iPhone remains king and the iPad Continue reading…
Tags: apple, Google, Google trademark lawsuits, iad, search marketing, youtube
Posted in Tues News | 3 Comments
Google Allows Trademark Bidding…Hysteria Ensues
Amanda Moshier | May 18th, 2009
It’s not every day one company makes a decision with the potential to affect the global economy, but that is what happened last Thursday, when Google made a decision to lift its ban on trademark bidding. This means, AdWords advertisers are allowed to bid on trademarked terms, and use the terms in their ads, with the intent to divert traffic to their site. Ironically, this decision comes days after a Texas software development company filed a class-action suit against Google because of its trademark policy on behalf of all trademark owners in the state, and on the same day real that estate investor John Beck filed his suit, a broader action intending to represent trademark holders across the country. The controversy surrounding trademark bidding is nothing new, and the reactions to Google’s latest decision range from anger to excitement. Trademark owners are up in arms, and those who were already upset with Google’s bidding policy now have even more reason to take legal action. Advertisers, on the other hand, are busy figuring out the best way to monetize trademark searches in their favor, a move that will invariably lead to more money in Google’s pockets. Will Google’s decision help bolster the economy? It is hard to say. Spending more doesn’t necessarily equate to a higher ROI. But if there is more money flowing into paid search, doesn’t that have an effect on the economy overall? And what does the current rise in search volume signify? Are consumers relying on the Continue reading…
