Posts Tagged ‘google images’

How To Get More Traffic By Optimizing Your Images for Organic Search

Christian Vuong | July 27th, 2010

Let me start this post with a disclaimer: Organic image search can work well for many web sites, but isn’t necessarily perfect for every business. It might be great for online retailers, hotels, and travel agencies, but not so much for the local plumber. Why Pay Attention Now? On July 20th, Google announced their revamped and oh-so-nicer version of Google Images. The new layout now includes a more slick grid format, thumbnail previews when you hover over an image and up to 1,000 images per page. Let me repeat that last one, up to 1,000 images on each page. As you scroll down on an image search results page, the page continues to populate itself with new image content. For the average user, after two minutes of browsing, they may feel like they are still on page 1 when in fact they are much deeper in Google’s image index (which now comes in at over 10 billion images). If anything this is a big win for the little guys as newer web sites that did not rank on the first or second page of image search now have many more chances to wow and impress potential visitors even when ranking 30-100 images down. Think of a mall that just expanded from 20 shops to 40, an art gallery that now features 10 artists instead of 5. Location and placement isn’t so much of an issue now, but quality of content really comes into play. This is Google’s image results pages Continue reading…

 

Google Images, New and Improved!

Josh Tauber | April 30th, 2008

We have all done it. Searched the pages of Google Images to find that perfect picture for… your blog. Well it seems like it may get even easier to find that instant gratification… for your blog. Google has done it again. They have come up with a new way to give you the results you want called VisualRank. The scientists over at Google have designed an algorithm that combines image-recognition software with classic Google ranking. Image search results are currently determined through basic image tagging. This definitely hinders the results as it relies on webmaster’s content and alt-image tags, and we all know people aren’t perfect. So when you search one thing, you may end up with something completely different, especially when you turn filtering off. But you already knew that didn’t you? As it stands now Google uses employees to rank the images that they store. There is a team of 150 employees who are using the most popular searches to find images and rank them accordingly. The Google staff estimates that 83% of the results are less relevant images. With the release of this technology, Image search may become as highly prized as the organic results. So not only will Google require better content for higher ranking websites, but better image relevance and quality too. Better upgrade that 2 megapixel cam to a 12 Mp SLR! A Google Prototype for a Precision Image Search Save this Post!

 
 
 

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