Government Services
Proprietary data, global reach and complete accountability for federal, state & global government agencies.
Learn More
Posts Tagged ‘Google Analytics Raw Query’
Evil Google Broad-Match Solved with Raw Query Hack
Mike Mothner | March 27th, 2009
One of my biggest gripes about Google AdWords is the insanity that can be their “expanded broad match”, which just so happens to be Google’s default keyword setting. You can read one of my earlier rants about broad match here , but this time we will focus on a great way to actually solve the problem! So, quick recap: when you enter a keyword into Google – let’s use “purse” as a real life example that we saw with a client. Google’s broad match algorithm will match your keyword to a wide variety of user queries. Some of them are helpful: “buy purse”, “coach purse”, “leather purse” might be okay. But others, “wallet”, “luggage”, “lottery purse” are obviously a waste of money! The real problem, however, is how to actually determine what queries Google is matching your keyword to; if you log into AdWords you will see that “dvd player” received a click, when in actuality that is the keyword that it matched to, and the actual query may have been far worse in quality. Google will claim that the algorithm is “learning” and those poor quality matches will not remain over time. Well, with all due respect: Google, I don’t want to fund your research with my AdWords campaign. So, what do to? Well, you can start by using Google’s “Search Query Report”, but it is incomplete, often hiding low quality queries in the ambiguous “all other queries” result. Alternatively, you can dive into your raw server logs, but Continue reading…
Tags: Google Analytics Raw Query, Google Broad-Match, Google Hack, Wpromote
Posted in Google, Internet News, Marketing, PPC, Wpromote | 7 Comments
