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Posts Tagged ‘Google AdWords’
Google Session-Based Ads: Friend or Foe?
Michael Block | January 31st, 2011
This month, Google has come under fire for the use of “session-based ads.” It seems that Google comes under fire just about every month for something but this is one instance in which I am very sympathetic to those doing the proverbial shooting. Session-based ads are ads that show up on the search engine results pages of Google that are based not only on the last search entered but also on other searches performed recently, in the same search “session.” According to Google, “The system considers previous searches in order to better understand the intent of the user’s current search. The added information helps the system deliver more relevant ads.” That’s the official stance from Google and, on the surface, it appears to make sense. If you are to believe those who are up in arms, though, Google has implemented session-based ads in an effort to make more money. If the ads shown draw from a pool of advertisers not only bidding on the last search executed but also on searches, prior to the last, then that pool must inherently grow to accommodate those additional advertisers. More advertisers translates into more competition for ad real estate and would lead to Google making more money per set of ads delivered. Think about it this way, if you search for “underwater cameras,” then “scuba diving vacations” and then “scuba diving lessons,” you would probably expect to see ads on the final search engine results page only for institutions that give lessons for for scuba Continue reading…
I Told You Personalized Ads Were Cool
Amanda Moshier | January 26th, 2009
Greetings, and happy Monday! Some of you may recall my post from November 2008 entitled “Why I Started Paying Attention to Internet Ads (or How Facebook Changed My Life),” and if you don’t, check it out. It’s a good time. In the post, I discuss my errant love of online marketing, my bizarre stint in the implausible world of reality TV, and the truth about writing email copy, aka “spam” – a term today that can pretty much refer to almost any form of unfiltered, mass communication designed to reach as many people as possible in the hopes that at least some of them will click. The downside of casting such a wide net is two-fold: you end up sending Rogaine and Viagra offers to teenage girls with little use for either, and your messaging is invariably diluted by that of competitors casting nets equally as wide. On the other side of the spectrum, at least in theory, is PPC or pay-per-click advertising, wherein users are targeted based on relevant demographic data, or quite simply, the keyword they search. The upside to PPC as compared to email marketing is a more promising ROI thanks to ad dollars better spent on people looking for the thing being advertised; the downside is so many users have become accustomed to being bombarded with irrelevant ads that many savvy Internet users have begun to ignore search engine ads altogether…until now. PPC gets personal – and it really works (especially on people with very good Continue reading…
Tags: ad relevancy, facebook, Google AdWords, luxury shopping, personalized ads, PPC, social media advertising, targeted ads
Posted in Business, Google, PPC | 2 Comments
